There are so many websites online that creating one your audience loves may seem like an impossible task. That’s especially true if you want the content to have an educational slant and be targeted towards a specific audience. Fortunately, it’s not difficult to build and maintain a website that’s engaging and helps people learn new things.
Know Your Audience
One of the first steps in making a website that people keep coming back to is understanding what those individuals want to know. For example, an audience of medical professionals isn’t likely to stay interested while browsing a site geared towards accountants, because the two fields don’t have enough in common.
If you’re not sure about which audiences you want to target with your website, figure that out before getting too far into the creative process. Otherwise, you may find you waste time due to lacking focus.
Upload New Content Regularly
People often have trouble determining how often they should update their websites. Ideally, provide new content on a very regular basis, especially since you’re trying to position your website as a place to learn. In some industries, progress happens so fast, even a newsworthy article published a few months ago quickly becomes outdated.
Also, consider the more often you make new content available, the more likely it is people will keep coming back to see what’s different from the last time they were there. If you do things right, loyal visitors will also recommend the website to their friends.
Let Your Visitors Weigh In
One of the easiest ways to ensure you’re adequately catering to your audience is to give them simple methods for giving feedback. You may include a contact form on the website or make it possible for people to comment about articles you publish. Take all feedback seriously, plus respond to comments to let people know you’re listening and you care.
Offer Content That Visitors Can Genuinely Use
You’ve already learned how it’s necessary to understand what your audience wants to learn. Furthermore, it’s a good idea to go even further and publish content your audience can use within their everyday lives or in their careers.
For example, USC Online, a provider of online degrees, published a blog post about how to target an audience, and made it available on a website associated with its Annenberg School of Communication and Journalism. Clearly, this content could offer actionable strategies for prospective students, as well as people already working in communications careers.
Maryville University is another entity that offers online degrees, and it regularly puts associated content on its websites too. Maryville offers a doctoral degree in education, and opted to publish an article detailing how the education industry is changing, thanks to learning management systems, adaptive learning software, and more. This is another example of web content that’s obviously angled towards an audience that has a need for that kind of knowledge.
Building a website that helps people learn and is relevant to what they do isn’t always easy. The tips above should get you off to a strong start by guiding you in the right direction.
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