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How a PPC Campaign Can Help Improve Your SEO Efforts

Posts Tagged ‘website marketing’

How a PPC Campaign Can Help Improve Your SEO Efforts

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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Seven Call to Action Tips to Radically Improve Your Conversion Rate

seven call-to-action tips to help website conversionA strong call to action is frequently cited as a way to improve conversion rates, but what exactly is a call to action? Today, I’d like to not only go over the definition of a call to action, but also provide you with some easy to implement tips that could improve your conversion rates.

What is a Call to Action

In its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.

Benefits of a Strong Call to Action

Most of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
  • Improved conversion rates
  • Longer average visit times
  • More pages viewed per visit
Clearly, you are leaving money on the table if you have a weak call to action. Below are seven of the top tips you can implement to encourage your site visitors to take that all important call to action.

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Retargeting is Key to Search Advertising

Retargeting

If you run a business, it is important to market it over the Internet. One effective way you can do that is to feature your own web site. Another is to take advantage of search engine advertising. The first reason why search engine advertising is valuable is that it is very fast and agile. The second is that search engine advertising is a cost-effective way to get the word out about your company. Although this method has proven to be effective, it is not the only way you should advertise.

An additional way to advertise you should consider involves search retargeting, a unique advertising method. The component that makes search retargeting more valuable than search engine advertising is its web site visitor tracking capability. It is essential to keep track of what your visitors do on your web site and how long they stay on it so that you have a good shot at bringing them back.

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Search Engine Optimization – Pros & Cons

Search Engine Optimization

A first page natural search listing is the holy grail of internet marketing. Search Engine Optimization services can equal huge amounts of site traffic, which lead to more business. Finding the right keywords that send people to your page is paramount. Once you rank for a keyword term, you’ll most likely stay there for years.

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Cheap SEO – You Get What You Pay For

In today’s struggling economy, business owners are looking for ways to trim the fat out of their budgets. Many decide to scale back on online marketing expenditures by using cheap SEO services. While it may seem like a reasonable idea on the surface, the reality is that this type of poor quality marketing will fail.

Cheap SEO results in no sales. An old adage says, “If you can’t do it well, then don’t do it at all.” This is certainly true of your online presence. Why go through the effort at all if you are just going to be relegated to internet purgatory? You would be better off investing in traditional print advertising.

Effective Search Engine Optimization doesn’t just magically happen. It is the result of many hours of hard work. Creating a functional website, adding quality content and building links takes time. It requires an understanding of how search engine algorithms work and which marketing platforms will deliver traffic. All of these things cost money.

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5 Small Business Advertising Ideas

Suppose you’re about to launch a website for your small business, promotion or new product. You’ve spent some time networking with industry influencers, chosen some important keywords, and prepared a press release to be sent out tomorrow. Suppose you’ve spent almost all of your capital on this product, and you only have a few hundred dollars to move forward with for small business advertising. Pay Per Click - Local Listing Optimization

What’s the most cost effective way to use that money? In all likelihood, it will be some combination of the five small business advertising ideas discussed later on in the article. But before we discuss the ideas, let’s talk strategy.

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Social Media Monitoring – 5 Tips To Make It Easier

When it comes to the exciting world of Social Media Marketing, monitoring your Internet presence is incredibly important and will help you grow your company. There are a large number of business owners, as well as business marketers whom are concerned with time constraints and productivity issues.

Social Media Marketing is a booming area of the advertising industry and is also an easy and valuable approach to communicating your brand. You don’t need a whole team devoted to monitoring these advantageous platforms. With the vast availability of free tips and extremely useful tools, a single person is more than able to easily monitor their own social media presence. By utilizing the following basic five steps you’ll quickly find that it is very simple to build a strong social media marketing routine.

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The future of QR codes?

When I first discovered Quick Response codes, or QR codes, I immediately thought they were a cool way to let people quickly and easily access websites and information without having to have a web address. Many companies, such as Starbucks, are now using Quick Response codes in advertising through television commercials, as well as on their products. In fact, almost everywhere you go, Quick Response codes are popping up. Even the local newspaper and the Yellow Pages have discussed using Quick Response codes for print advertising.

After considering the popularity of Quick Response codes, as well as their ease of use, I began to consider another possible use for them that did not involve traditional business marketing; allowing people to use Quick Response codes to communicate with one another. Quick Response codes could be used to share ideas and information, and expand on the concepts of social networking. By people having the ability to have their own personal Quick Response codes that could change and be updated with new information, Quick Response codes could soon become a completely new means of communication.

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What Makes A Great Website Design?

The foundation of a great website design can be summarized into 3 elements; namely Design, Content, and Organization.

When designing your website, your focus would normally be on what the primary goals of that website are, and finding the best ways to achieve these goals. For example, if you were planning on setting up an online store, your emphasis would be how to provide a secure checkout system. However, achieving your primary goals will only result in a website that will carry out the functions that you intend for it; but will not make your website great.

If your desire is to have a great website that stands out from all others, then you will have to have your goals right on one hand, but also work on the 3 elements; Design, Content, and Organization, in order to harness the full potential of your website.

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