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Improve Conversions by Adding these Simple Components to Your E-commerce Site

Posts Tagged ‘Website Design’

Improve Conversions by Adding these Simple Components to Your E-commerce Site

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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Seven Call to Action Tips to Radically Improve Your Conversion Rate

seven call-to-action tips to help website conversionA strong call to action is frequently cited as a way to improve conversion rates, but what exactly is a call to action? Today, I’d like to not only go over the definition of a call to action, but also provide you with some easy to implement tips that could improve your conversion rates.

What is a Call to Action

In its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.

Benefits of a Strong Call to Action

Most of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
  • Improved conversion rates
  • Longer average visit times
  • More pages viewed per visit
Clearly, you are leaving money on the table if you have a weak call to action. Below are seven of the top tips you can implement to encourage your site visitors to take that all important call to action.

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10 Essential Steps For Starting A Website

Are you thinking about getting or starting a website?

 

If so, then the 10 steps discussed in this post will guide you through essential steps to figure out and do in order to make sure your project is a success. 95% of the projects we aren’t able to complete here at ACU Web are because the client wasn’t prepared to have us build their site for them.

Most of the time this is because they haven’t thought out their goals and have not created, or even thought through, the content and message that will drive those goals. We end up working backwards because we end up creating a design and then they try to come up with content to fill the pages and areas on the pages when it should be the other way around.

You need to know what you are trying to accomplish, what message and content will get you there and then decide how to package it and make it pretty. You can only accomplish this if you approach starting your website in an organized and planned way.

Click Image To View Infographic

Here are the 10 Essential Steps For Starting A Website;

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7 Tips on Best Home Page Design Practices – Video

In this video we give you 7 Tips on Best Home Page Design Practices.

Making a first impression is an invaluable part of website building, and, as a result, your homepage is extremely crucial. The audience believes that what they see on the homepage is what they get throughout, so it must be spotless. Upon visiting a site for the first time, a person will simply click away if he or she does not like the homepage. It’s true that people still judge based on appearances, so you need to have the best home page design!

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7 Tips on Best Home Page Design Practices

Making a first impression is an invaluable part of website building, and, as a result, your homepage is extremely crucial.  Recently we launched a brand new homepage design because we know how important it is to catch the audience’s attention immediately. The audience believes that what they see on the homepage is what they get throughout, so it must be spotless. Upon visiting a site for the first time, a person will simply click away if he or she does not like the homepage. It’s true that people still judge based on appearances, so you need to have the best home page design!

How exactly does one go from taking his or her homepage from humbug and boring to dazzling and brilliant? Of course, it needs to look nice, but it also has to work properly.

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Responsive Website Design – 15 reasons it makes sense

Today, a website is no longer solely viewed on a desktop computer or laptop. Many users view websites through their mobile devices such as tablets and smartphones. Thus, it is important for website owners to build their site for all types of devices. This approach is called responsive website design.

Responsive website design makes a website viewable on all mobile devices. This is done by using CSS to make the site flexible to accommodate any size screen for displaying content.

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3 Rules To Remember When Choosing Who Will Build Your Website

In this post I try to provide 3  easy yet critical rules  to apply when deciding whether you’ve made the right choice in who will make your website. They are relevant to anyone who does business Online or with computers. A business today has no way to avoid it, many are mandated federally to do it. They must be built around an IT infrastructure where that business’, clients’ and internal records’ are digitally stored and protected. They are also relevant to anyone marketing online or looking to build a website.. I intend to keep them brief so that you can expand on them yourself.

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What Makes A Great Website Design?

The foundation of a great website design can be summarized into 3 elements; namely Design, Content, and Organization.

When designing your website, your focus would normally be on what the primary goals of that website are, and finding the best ways to achieve these goals. For example, if you were planning on setting up an online store, your emphasis would be how to provide a secure checkout system. However, achieving your primary goals will only result in a website that will carry out the functions that you intend for it; but will not make your website great.

If your desire is to have a great website that stands out from all others, then you will have to have your goals right on one hand, but also work on the 3 elements; Design, Content, and Organization, in order to harness the full potential of your website.

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Website Design is Important for all Businesses

website designFor any business, especially yours, having a professional website design is a very important important part of being successful. Coupled with strong and strategic internet marketing a well executed website is a major factor in generating leads and sales. It helps strengthen customer service, provides useful customer data and provides a great way for the general population to find information and resources about your service or product. It’s important to do it in a highly effective and professional manner.

If your company already has a website, consider whether the site is successful in meeting your goals. If your website design fails to bring in business, or otherwise provide a benefit to its initial investment, you may want to consider changing the site to make it the message and appearance stronger. Redesigning the site itself can be a very effective way of strengthening your web site. Make sure your site is warm and inviting, and sends an initial message that makes potential customers actually want to buy your products and invest in your service.

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