Suppose you’re about to launch a website for your small business, promotion or new product. You’ve spent some time networking with industry influencers, chosen some important keywords, and prepared a press release to be sent out tomorrow. Suppose you’ve spent almost all of your capital on this product, and you only have a few hundred dollars to move forward with for small business advertising.
What’s the most cost effective way to use that money? In all likelihood, it will be some combination of the five small business advertising ideas discussed later on in the article. But before we discuss the ideas, let’s talk strategy.