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Keyword, Ad Text & Landing Page; The PPC TriFecta

Posts Tagged ‘PPC’

Keyword, Ad Text & Landing Page; The PPC TriFecta

If you’ve been involved in any way with a Pay Per Click (PPC) campaign, you are doubtedlessly familiar with its major concepts, including keywords, the text used in your ad and of course, the landing page. Although getting any of these three just right can result in succesful results, it is only when you optimize all three, for each other, that you can experience truly impressive improvements in your conversion rates as well as your cost per conversion.

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