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How a PPC Campaign Can Help Improve Your SEO Efforts

Posts Tagged ‘Pay Per Click’

How a PPC Campaign Can Help Improve Your SEO Efforts

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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Retargeting is Key to Search Advertising

Retargeting

If you run a business, it is important to market it over the Internet. One effective way you can do that is to feature your own web site. Another is to take advantage of search engine advertising. The first reason why search engine advertising is valuable is that it is very fast and agile. The second is that search engine advertising is a cost-effective way to get the word out about your company. Although this method has proven to be effective, it is not the only way you should advertise.

An additional way to advertise you should consider involves search retargeting, a unique advertising method. The component that makes search retargeting more valuable than search engine advertising is its web site visitor tracking capability. It is essential to keep track of what your visitors do on your web site and how long they stay on it so that you have a good shot at bringing them back.

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Pay Per Click – Pros & Cons

Pay-Per-Click PPC

If done properly, a Pay Per Click (PPC) campaign can be a great marketing channel for many businesses.

Like most options in business, as long as the ROI (Return On Investment) is there, it’s a good solution for getting your brand in front of potential customers and generating new business.

However, it can be a challenge for companies that don’t have expensive services or high margin products because of the ROI.

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Keyword, Ad Text & Landing Page; The PPC TriFecta

If you’ve been involved in any way with a Pay Per Click (PPC) campaign, you are doubtedlessly familiar with its major concepts, including keywords, the text used in your ad and of course, the landing page. Although getting any of these three just right can result in succesful results, it is only when you optimize all three, for each other, that you can experience truly impressive improvements in your conversion rates as well as your cost per conversion.

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