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How a PPC Campaign Can Help Improve Your SEO Efforts

Posts Tagged ‘Internet Marketing’

How a PPC Campaign Can Help Improve Your SEO Efforts

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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3 Tips On How To Get Subscribers From Your Blog

Getting subscribers to your blog is essential – especially if you’re looking to monetize from it. However, many people out there do not particularly know what they should do to aggregate these readers, always trying to figure out how to get subscribers to your newsletter? While it’s something that does take a certain amount of work and creativity, there are some tried and true methods that have been outrageously effective for the people who chose to employ them.

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40 Tips for Your Social Media Marketing

Social Media Marketing Content Ideas

The biggest challenge to any business with an online social marketing presence is in providing content. Is your contest fresh and fluid? Is it relevant? Does it engage the audience? What sort of “hook” can you utilize to keep “eyeballs on the page”? Here are 40 social media marketing ideas to establish a strong digital presence.

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Retargeting is Key to Search Advertising

Retargeting

If you run a business, it is important to market it over the Internet. One effective way you can do that is to feature your own web site. Another is to take advantage of search engine advertising. The first reason why search engine advertising is valuable is that it is very fast and agile. The second is that search engine advertising is a cost-effective way to get the word out about your company. Although this method has proven to be effective, it is not the only way you should advertise.

An additional way to advertise you should consider involves search retargeting, a unique advertising method. The component that makes search retargeting more valuable than search engine advertising is its web site visitor tracking capability. It is essential to keep track of what your visitors do on your web site and how long they stay on it so that you have a good shot at bringing them back.

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Pay Per Click – Pros & Cons

Pay-Per-Click PPC

If done properly, a Pay Per Click (PPC) campaign can be a great marketing channel for many businesses.

Like most options in business, as long as the ROI (Return On Investment) is there, it’s a good solution for getting your brand in front of potential customers and generating new business.

However, it can be a challenge for companies that don’t have expensive services or high margin products because of the ROI.

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Local Listing Optimization – Pros & Cons

Local Listing Optimization

When is the last time you used a phone book, other than to prop open a door or lift your child in his/her booster seat?

Local listing optimization (LLO) is the practice of bringing in the new and trashing the old. By using various strategies, you can boost your business’ online local listing and increase sales.

Did you know, 59% of consumers use Google every month to locate a trusted local business? If you’re not using local listing optimization, your business is going to lose out to the competition.

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Keyword, Ad Text & Landing Page; The PPC TriFecta

If you’ve been involved in any way with a Pay Per Click (PPC) campaign, you are doubtedlessly familiar with its major concepts, including keywords, the text used in your ad and of course, the landing page. Although getting any of these three just right can result in succesful results, it is only when you optimize all three, for each other, that you can experience truly impressive improvements in your conversion rates as well as your cost per conversion.

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The Future Is Bright For Internet Marketing

The future of internet marketing in the coming year seems to point toward more automation with continued expansion and growth. We can see how social media will be playing a larger role for web marketers as well as the utilization of more email and mobile marketing strategies.

While you will always be able to catch up you might miss out on the bright beginnings of what promises to be businesses home of the future. There are a number of areas where you can focus your marketing efforts that will put you a step ahead of most players in the game.

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Wondering Why Your Google Rankings Have Dropped Suddenly?

The release of the Panda Google algorithm update back in February of 2011 had dramatic impacts on a large number of websites. The purpose of the update was to change how links, website content, and general Google SEO updates were perceived by the search engine.

Google Keyword Rank Dropping?

The biggest impact of a Google algorithm update is a drop in Google page rank. The page rank is how a site ranks for a search result. Search engines, such as Google, are moving to results that are oriented towards organic search results. If a website is not properly optimized for the Google SEO updates, then it will not appear near the top of a search engine result page.

Google page rank is important for a business that needs to generate leads and customers. If a website is not up-to-date with the SEO requirements of Google, then it will be negatively impacted by the present and future Google algorithm update changes. The Panda 3.6 update that was released back in April of 2012 saw a shift in the ranking results of various websites. One main focus of the update was the importance that was put on web page content and linking.

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10 Do it Yourself Search Engine Optimization Tips

Getting the most eyes to view your website is essential to the success of your company. There are billions of web pages on the Internet, many competing with your business for your ideal customer. Set your business apart by catapulting your web site to the top of the search engine results with do it yourself search engine optimization.

Do it Yourself Search Engine OptimizationWhat is Search Engine Optimization (SEO)?

To put it simply, search engine optimization, or SEO, is the science of ranking high on search engine results. There are many companies that perform SEO services, and these companies use simple techniques to get the most visibility for your company. You too can use the tips that the pros use to get your page to the top of the search engine results. Creating an effective do it yourself search engine optimization strategy is easier than you think.

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