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Google Places/Google Local – New Search Results

Posts Tagged ‘Google Local’

Google Places/Google Local – New Search Results

The search landscape was changed again recently, as Google Local Search queries got a dramatic overhaul. Opinions are mixed; Google Local has been a powerful tool for both Google and the consumer, but with this recent change, the display seems to be changing depending on things like query, location, etc. The new display isn’t visible at all unless a link is used to get started. This is a quick look at what impact this could have on Google Local search results.

Adwords is now more important. Google Maps now appear in the right column, where paid ads are traditionally located. The ads are now bumped down the page. Google will likely compensate by showing more paid smack dab in the middle, right above the Google Local listings. These ads will likely become even more prominent in Google Instant Search.

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