A strong call to action is frequently cited as a way to improve conversion rates, but what exactly is a call to action? Today, I’d like to not only go over the definition of a call to action, but also provide you with some easy to implement tips that could improve your conversion rates.
What is a Call to Action
In its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.
Benefits of a Strong Call to Action
Most of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
Clearly, you are leaving money on the table if you have a weak call to action. Below are seven of the top tips you can implement to encourage your site visitors to take that all important call to action.
- Improved conversion rates
- Longer average visit times
- More pages viewed per visit