You need to ask yourself these 6 questions:
- What is your brand?
- What is Your Origin Story?
- How Am I Engaging My Customers?
- What Are Your Competitors Doing?
- What Kind Of Customers Do You Want?
- What’s The Next Step?
What is the Next Step?Once you have a brad idea you’ll need to integrate that into your marketing. There are 4 components that you should concentrate on. 1) Online Marketing Content is king. Google’s job is connect people’s needs to the most relevant solution. If you have great content, Google will rank you higher in their searches. Sounds easy, right? It’s actually one of the more difficult parts of marketing. If you aren’t skilled at writing and researching then most of your content will get buried under all the large companies that already have authority. A good trick will be to address your clients unique problems. This is something that larger companies can’t focus on and it will set you apart and build brand loyalty to those who you focus on. 2) Paid Online Advertising (Adwords) Adwords is a great tool but can get pretty expensive quickly and provide little to no return if done incorrectly. Adwords is highly competitive and requires a lot of research to get the most out of your money. Large companies can afford to out bid you on all your advertisements so the trick again is to narrow down to specifics which will give you higher click through rates because you’re targeting the correct people and lower the price of each click because it will be less competitive. 3) Social Media Concentrate on what your good at and people will follow you. It’s very important to be rich in interesting content when you decide to venture into social media. Unique pictures of your products or services go a long way. Writing unique helpful tips increase the likelihood of your posts being shared and spread through your customers different channels. There’s a general rule I like to follow when I post content. I like to post 6 interesting or funny articles a week and only post 1 that’s geared toward advertising. This makes the customer feel like you’re not only on social media to spam them with junk. 4) Email Marketing Email marketing isn’t as effective as it was before. Most people just ignore it or it goes into their spam folder. There is a smaller segment of people who do really value email marketing. These are the people who already have an emotional connection to your brand and want to know more about what you offer. The real trick is to make sure that your emails have value. That means good sales and good information. It is key to give your customers a good reason and to have them benefit from opening your emails.
ConclusionKnow yourself and know what your company is about. Stand out. Be different. This will set you apart from a majority of your competitors. Once you’ve reached the next level you’ll be competing with larger companies with bigger budgets and you’ll need the help of marketing professionals. If you’ve got any questions or would like a free consultation just contact us! We are glad to help you and your small business 🙂
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Web Design and Internet Marketing have been passions of Austin’s for many years. While starting out by creating websites for himself, Austin ascertained many of the fundamentals and theory that constitute professional website development. Through networking and word-of-mouth, Austin soon began building and marketing websites for many different businesses and industries.