The higher your site shows up in the search engine results, the more likely you are to be found and visited by a user. Generally a user will not dig through pages and pages of search results to find what they are looking for, so the higher you are in the list the more likely you are to be found before a user gives up looking.
As an Internet marketing strategy, Search Engine Optimization factors and accounts for how search engines work and what keyword phrases and terms people are searching with. Optimizing a website involves editing and creating its content, HTML, meta tags and associated coding to both increase its relevance to specific keywords and to remove any obstacles that prevent the indexing activities of search engines, directories and crawlers.
ACU Web has worked on SEO strategies for over 10 years and has watched the trends and evolution of the SEO landscape. We can help you plan and implement a successful SEO strategy that will generate results for your business.
Keyword Research: The first thing that our SEO experts do is create a healthy keyword portfolio of appropriate keyword phrases that are searched on by prospective clients. We begin with your input on what your most important keywords are and then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This helps us target the right words—the ones that will actually deliver targeted visitors to your website.
Analyzing Competitors: Our SEO experts then find out what your top competitors are doing in regards to search engine optimization or online marketing. We observe how many links they have obtained, where they are receiving those links from and the keywords they are optimizing their websites for. This gives us the boundary to see what is effective to get top results for your keywords so we can improve on those strategies and move your site above your competitors in the search engines.
Developing Search Strategy: After vigilant analysis of your competitors, our SEO experts will devise a strategy for improving your overall search engine visibility. They will lay out a step-by-step plan for what needs to happen to push your website to achieve the best results for your targeted keywords.
Optimizing Website Content: Based on your preferred keywords, our SEO experts will make the necessary adjustments to your website to embrace important keyword phrases in the right places. This will help your website to show up for your targeted keywords. They will also give suggestions for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
Effective Link Building: Links from other websites are a very important part of getting your website ranked well in the search engines. Our SEO experts employ links to your website from various destinations. They then submit your site to the most suitable categories in all the major web directories. They also identify supplementary niche directories to submit your site to, including local and industry-specific sites. Supplementary links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done frequently to stay ahead of the competition.
Testing and Tracking: Every month our SEO experts provide ranking reports to track the status of your website in Google, Yahoo, MSN and other search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people are using to find your website using search engine marketing. We are able to investigate which keywords are most efficient in generating leads or sales and track our search engine optimization tactics to focus on the most fruitful keywords.