SEO is constantly evolving as search engines like Google continuously attempt to improve the quality of the search results they provide. What does this mean for you? It means the keyword-stuffing, system-gaming strategies you may have been using to get traffic will no longer be effective. In fact, you may be penalized for using such tactics, pushing your web pages even further down the search result list.
Don’t despair. You can still use SEO to improve your search engine rankings; just make sure to be mindful of the new rules and penalties. In addition to choosing an SEO company that stays up to speed on search engine changes and updates, the following DIY SEO tips will help you ensure top rankings.
- Don’t put all of your SEO eggs in one basket.
- Focus on providing value instead of selling.
- Improve your social networking presence.
- Dust off those old writing skills and create easy to share content.
- Cater to your target audience by answering their questions.
1. Don’t put all of your SEO eggs in one basket.
There are a variety of ways to improve your rank, and you should explore all of your options. Don’t be afraid to consult with SEO professionals in addition to pursuing DIY SEO tips. Most importantly, it is no longer necessary to spend countless hours researching keywords.
2. Focus on providing value instead of selling.
People searching the internet are hungry for information. If you are providing it via industry news and informational blog posts, traffic will naturally find its way to your pages. You will become a go-to, trustworthy source of information. When your products or services are needed, your business will be the name on people’s minds. Most importantly, Google will reward your efforts.
3. Improve your social networking presence.
Facebook, Google+, Twitter, and LinkedIn should all become part of your vocabulary. People are increasingly using these venues to find relevant information. Providing fresh content on a regular basis will improve your visibility on these sites as well on search engines.
4. Dust off those old writing skills and create easy to share content.
Readers should be able to quickly click a link on your blog posts that shares your articles with other readers through the relevant social networks. Not only will this improve your visibility and traffic, it will improve how Google feels about your pages.
5. Cater to your target audience by answering their questions.
Customers often contact you with questions, issues, and even complaints. Use these situations to your advantage by creating blog posts to address them. Try to keep in mind what you would search for if you were having that same problem. It is possible that your competitors are making it easier to find that information than you are. Don’t let them win!
Using these DIY SEO tips combined with your previous keyword research, you can improve your chances of appearing higher up in search engine rankings. Check back regularly for more DIY SEO tips, as these rules are likely to keep evolving in the future.
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