Are you starting a new business? Or have you already started it and you need more customers? Marketing online is hands down the best way to get your business out there. In this post I cover 3 super easy tasks that you can do yourself that will help your business grow. Really these things are critical for any new business. So let’s get your started. Here they are;
Get On Google Maps
Getting on Google Maps is huge for your new business. Especially if you provide a service or have a retail store. When people search for a local service or product google maps is where most of them look. Some studies show that 30% of people who look for a product or service on Google Maps end up buying it. Getting on Google maps and showing up at the top takes a little work but it's well worth it. Here is what you need to do;
- Search for your business on Google Maps.
- Add it or claim it.
- Update it and make sure all information is correct and complete.
- Next you want to make sure that same info shows up in all the major local directories. Go to Moz Local and search for your business. They will tell you where you need to add or update your business from there.
Now at least you are listed every where you can be and your information is accurate. Make sure you use the same info you put on Google Maps on all of the other directories. Google verifies it's info by checking these other sites. So make sure it matches. The next thing they look for are reviews about your business, so on to step 2...
Review are crazy important for any business these days. They help you show up higher in the search results and customers are using them more and more when making a buying decision. If you check Yelp before you eat somewhere then you know what I am talking about. Right now Yelp is the most important place for you to get reviews on. Not only do they own the top natural results on Google, for pretty much every service, but people also check reviews on Yelp more often than anywhere else. Getting reviews isn't as easy as you would think so I suggest reading our posts about getting yelp reviews.
- TIRED OF YELP FILTERING YOUR REVIEWS?
- HOW TO USE YELP – 10 TIPS TO GROW YOUR BUSINESS
- NEGATIVE ONLINE REVIEWS ABOUT YOUR BUSINESS ARE COSTING YOU MONEY
The most important thing you can do is make asking for reviews part of your normal processes. If someone isn't happy they will post a negative review but happy people are less likely to post a positive review. So make sure you ask the happy ones to do it.
Market On Google
According to Search Engine Journal over 80% of people choose Google to search for products or services, or for answers to their kids random questions. So it's critical that you make plans to market your new business on Google. Here are the main ways you can do that;
- Google Maps (but we covered that)
- Google Adwords
- Google Shopping
- Natural Results
Google Adwords is a Pay-Per-Click program where you pay for every time someone clicks on your ad in the sponsored section. You can read more about PPC in this post. PAY PER CLICK – PROS & CONS
Google Shopping is a place to list your products if you sell online. You submit a feed of all of your products and then bid to show up above people sharing similar products. If you have a product go to Google Shopping to see how your competitors are showing up and to sign up.
Showing up in the Natural Results on Google is a whole other can of worms. Essentially though you are trying to show up on page one when someone searches for keyword phrases related to your product or service. To make this happen you'll probably want to hire someone like us, but there are things you can do on your own. I cover some of those in this video; 10 DIY SEO TIPS – VIDEO
Now Get To Work
I know I gave you a bit of homework here, but trust me, it's worth it. So take the time to do the stuff above and I know it will help your business grow. Feel free to let me know what you think of this post or to ask any questions in the comments below. I look forward to hearing from you!. Also, here are 5 Key Considerations For Any Digital Marketing Plan
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