How Does Yelp Determine A Spam Review?Many businesses do not understand the criteria Yelp uses to determine whether a review is spam or legitimate. Yelp actively tries to remove fake reviews by using a variety of criteria to filter them. The criteria includes: Reviews that have a strong positive or negative slant Submissions that come from a different location than where the business is located People without profile information Reviews that are brief and without any details Reviews from people who do not have a history of writing Yelp reviews
Yelp’s Review Filters Also Remove Legitimate ReviewsOn its face, Yelp’s review criteria seem effective. However, it also removes positive reviews that are an asset to a business. To help combat these issues, businesses are encouraged to request reviews from their email list, Twitter followers and customers. Issues will arise if customers do not have an existing history as a Yelp user. These people do not establish a full profile and post reviews that will be seen as slanted. As previously stated, these types of reviews will be caught by the Yelp filter.
How to Get Positive Review Past the Yelp FilterThere are a few tricks you can do to help your positive reviews most past Yelp’s filter. Usually, interacting with the Yelp reviewer will make this possible. Here are few suggestions: Write a response to the review Rate the review as “funny” or “useful” Friend the reviewer Write to the reviewer This is something that you can, and should, do for every positive review that is left on Yelp. For added effect, have more than one person in the business interact with the reviewer. You can request that friends and clients create a profile that Yelp will not filter.
How Your Friends and Clients Can Avoid the Dreaded FilterThere are things you can encourage your friends and customer to do if Yelp is filtering reviews. Ask them to complete their Yelp profile and leave reviews often. Leaving more reviews will help to prevent them from getting blocked. It will also help put the review higher up in the search results. Here is what you can do to help your friends avoid the filter.
Write Several Yelp ReviewsPick 10 local businesses and write Yelp review for them. Leave an honest review of your favorite business. Realistically, the experience can fall along the entire 1 to 5–star spectrum. Connect Your Yelp Account to Facebook Doing this takes some effort and helps to prove that the review is a legitimate one. Connecting the two accounts also allows you to send invites to your friends.
Make FriendsInvite your friends through email of Facebook to join Yelp. Then make an effort to interact with their reviews. Accounts on Yelp that have friends are more likely to be seen as real ones.
Download the Yelp AppUse your mobile device to check into the Yelp app. Doing this makes the reviews more legitimate and less likely to be considered spam.
Write Reviews Over TimeIf you are new to Yelp, space out your reviews. Build a reputation on Yelp over time.
Do More Than Leave ReviewsAdd some tips or advice to a Yelp review. By doing this you are taking your level of interaction to the next. It also shows you can do more than leave critiques.
Is Soliciting Yelp Reviews a Good Way to Avoid Filters?While soliciting good reviews is frowned upon, there is nothing wrong with asking for a review. Use social media outlets to engage with your customers to seek Google+ and Yelp reviews. If you have a following on Facebook and Twitter, chances are they think favorably of your business. Never pay for positive reviews on Yelp. They will notify the public that you attempted to do this. Using the guidelines above will help you create positive reviews that make it past the Yelp filter. When using these tips, do not forget that it is also important to create a pleasant experience for your customers. A great experience will yield positive reviews.
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Web Design and Internet Marketing have been passions of Austin’s for many years. While starting out by creating websites for himself, Austin ascertained many of the fundamentals and theory that constitute professional website development. Through networking and word-of-mouth, Austin soon began building and marketing websites for many different businesses and industries.