What is Yelp?
Founded in 2004, Yelp was created to help people connect with great local businesses. Currently, with over 100 million visitors using Yelp each month, and over 42 million local reviews, Yelp is quickly becoming a staple in the search for great business, finding events, lists and socializing with other Yelpers.
Businesses of today, that learn how to use Yelp, have an extreme advantage over businesses of yesterday. It is easier now more than ever, using yelp, for customers to not only find the product or service they are looking for, but to spread the word of mouth advertisement in just seconds, good or bad. Businesses that have it all together, that know how to use Yelp as their “internet portal” to the rest of world, can spread the news about their business like wild fire. Using yelp can help to jumpstart a new business’ reputation very quickly or to rejuvenate an existing business’ local interest, bringing it new life.
- Claim It
- Build It
- Decorate It
- Create Excitement
- Spread The Word
- Market It
- Build Customer Trust
- Keep Them Coming Back
- Give Them Easy Access
Top 10 Tips for Using Yelp to Grow Your Business
Tip #1: Claim It: First and foremost, be sure to add or claim your FREE business page in the Yelp searches.
Tip #2: Build It: Now that you are using Yelp as a "door" to your business, think of it as just that. Build your business from ground up, laying the foundation that will interest current and potential customers to want to come visit. Make it easy at a glance for your visitors to learn about you: Think who, what, where, when, why, how.
Tip #3: Decorate It: Learn how to use Yelp to draw your customer in. Create that "ooh-awe" factor when building your business page. Having an excellent photo of the front of your business can help your customers to easily find you when they know what they are looking for. Adding captivating photos of your business' atmosphere or products can help to keep your visitors interest online and spark their curiosity for a closer face to face visit.
Tip #4: Create Excitement: Just as you are excited about your existing business, create the same excitement with your customers and encourage them to learn how to use Yelp to follow your business as well as other local businesses. Customers generally love the chance to give their input, whether good or bad, and if they can do it locally, it helps them feel like they have a voice in their community and own backyard.
ip #5: Spread the Word: You can spread the word that your business is using Yelp to help local and traveling customers find you. Adding your Yelp business page link to your business cards, email signatures, or any social media outlet, could quickly help spread the word that your business is actively using Yelp.
Tip #6: Market It: Yelp offers advertising packages for every size of business. Your business could reach out to over 100 million monthly users who actively take part Yelp's online growing community.
Tip #7: Communicate: Learn how to use Yelp's built-in forum for communicating with customers. Their forum can be a great way to build relationships locally and abroad, and can really help your business grow quickly. Become the person they want to chat with.
Tip #8: Build Customer Trust: Just like at your bricks-and-mortar business, if a situation arises that a customer is not happy or service was a little off that day… FIX IT IMMEDIATELY. The same reasoning applies here, "The customer is always right." Publicly and personally apologize for any unfortunate circumstances that may have occurred and give your customer a reason for returning and maybe even retracting their review.
Tip #9: Keep Them Coming Back: You can keep your customers' coming back to your Yelp business page as well as your physical location, by using Yelp as your customers' "go to" place for great deals and savings for your business.
Tip #10: Give Them Easy Access: Yelp offers easy access on the go for your mobile customers, via iPhone, Android, Blackberry and a full list of other mobile apps.
Grow Your Business TodayNow that you have got the finer points of how to use Yelp to your business' advantage, it is time to take those first few steps. Claim it! Build It! Grow It! If you have any questions or concerns on how to use Yelp to grow your business, please feel free to contact us anytime. Please let us know how we can be of further assistance.
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