Being a successful blogger involves grasping different aspects of this new medium. The approach taken differs from one blog to the next and is based on a theme, writing style and purpose.
You want content that is unique from the millions of other blogs writing about the same topic. Knowing how to blog entails writing content that is engaging and compelling to a target audience.
If practice makes perfect, developing your writing muscle can lead to positive results in the blogosphere. Below are five blog writing tips to help you in this endeavor.
- Plan Your Blog Posts
- Engage the Reader with Examples or Exercises
- Edit the Blog Post
- Make the Blog Post Reader Friendly
- Provoke the Reader to Action
1. Plan Your Blog Posts
Have a plan for your blog posts that includes key points. Break down the points into subheadings
2. Engage the Reader with Examples or Exercises
to ensure the final draft is articulated in a logical flow. If you know what you want to say, readers will have a better chance of receiving the message.
Generally, people who read web material are not looking for in-depth, theoretical discussions. Rather, they are looking for simple, easy-to-read content. The blogger who harnesses blog writing tips can illustrate a message clearly. Bloggers who muddle their posts or writes in a style appropriate for academia will not have much success.
The best way to overcome overstating a topic is to provide examples or exercises. Either one engages the reader in what you are discussing. Examples help to clarify a statement. Exercises may reduce the feeling of being overwhelmed with information.
Additionally, exercises give readers a task to follow. For example, if you were writing a post on how to blog, you could tell the reader to write an outline for a topic.
3. Edit the Blog Post
Great blogs are not written; they are re-written. You could search the Internet for tons of blog writing tips. However, if one of those tips paints a rosy picture for writing, skip it and move on to the next.
Dedicate the amount of time necessary to edit your blog before posting it on a website. Not even the world’s greatest blogger completes a post in one draft. Make time to edit and proofread the post to ensure readers can comprehend the message you want to convey.
Similar to newspaper articles, you want to engage the reader with the first paragraph. You will quickly lose an audience with vague, confusing sentences. For some readers, the title is enough to pique their interest. Incorporating common keywords in the title and throughout the post may help to improve results.
If you are taking the reader on a journey, make sure the road leads to a clear destination. A strong conclusion is an essential part of knowing how to blog for online readers. Do not leave the reader wondering how the story ends.
4. Make the Blog Post Reader Friendly
People who know how to blog do not have to be professional writers. They do, however, need to be committed to writing and formatting techniques that are essential to the process. Besides editing and proofreading, you also want to format the post according to blog guidelines. This is essential to having success with the other blog writing tips.
Typically, readers are in a hurry when reading material online. Lengthy paragraphs – and sentences – tend to lose the reader’s interest quickly. You can avoid this by using a variety of formatting styles that make it easier to read the post. Doing so not only helps the reader, but it also will boost your writing.
Bullet points make it easier to digest information. Highlight key points with bold or italicized words. Subheadings are road signs that direct the reader’s attention to specific information.
5. Provoke the Reader to Action
Finally, knowing how to blog includes provoking the reader into action. What do you want the reader to do after reading your blog? Without providing some type of direction, the reader will simply move on to the next blog – and might not return to yours.
Some bloggers choose to include a call to action in the middle of the post. Depending on the topic, this could be an effective technique. However, most calls to action leave a lasting impression when placed at the end.
Great information does not guarantee blog success. Incorporating some or all of these blog writing tips could help you experience success sooner.
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