Getting the most eyes to view your website is essential to the success of your company. There are billions of web pages on the Internet, many competing with your business for your ideal customer. Set your business apart by catapulting your web site to the top of the search engine results with do it yourself search engine optimization.
What is Search Engine Optimization (SEO)?
To put it simply, search engine optimization, or SEO, is the science of ranking high on search engine results. There are many companies that perform SEO services, and these companies use simple techniques to get the most visibility for your company. You too can use the tips that the pros use to get your page to the top of the search engine results. Creating an effective do it yourself search engine optimization strategy is easier than you think.
How can you make SEO work for you?
Applying the following 10 tips carefully and diligently will give you the foundation you need to improve your sites rank on search engines such as Google. (If you’d like to know how your site ranks on Google for keywords important to your business click here.)
- Write Great Content
- Update Frequently
- Pick Good Keywords
- Be the Master of Your Domain
- Get Inbound Links
- Make it Unique
- Diversify Your Content
- Create a Central Theme
- Put Some Age on Your Site
- Make Your Page Available to All
1. Write Great Content
This is the most important rule when it comes to crafting your own DIY SEO. In order to attract search engines, you must create content that is relevant to the user. Edit your work and avoid errors to gain more credibility. Your content should be something your reader can use. Create good content and the search engines will reward you.
2. Update Frequently
Search engines don't like old information. If you have a blog that hasn't been updated in months, you will lose your spot in search engine rankings. Make regular updates to your site, including adding new blog posts, writing new articles and posting new pictures. Create a site that your viewers will love and the search engines will love you.
To get the attention of the search engines, you have to think like your reader. Think of the keywords and phrases they would use to search for your product. Use those words throughout your page, in headings, picture captions, image tags and product descriptions. The key is to use your keyword frequently, but not too much. Reusing the same keyword or phrase repeatedly is called "keyword stuffing" and the search engines will punish you with lower ranking.
4. Be the Master of Your Domain
Think carefully when choosing your domain name. By adding a keyword in your domain name, you will rank higher in search engine results. Even if your domain name doesn't contain a keyword or phrase, make it relevant to your business. Search engines look for a number of factors when deciding how to rank web pages. Domain name choice is one of the major ways you can attract search engines to your page.
5. Get Inbound Links
Inbound links are like built-in referrals. When another site links to your page or site, it gives your site more credibility in the eyes of the search engines. Getting inbound links can be a challenge at times. You can often contact the site's owner and ask them to link to your site. There are also companies that sell inbound links. Not only will getting inbound links drive more traffic to your site, it will help you to boost your status with the search engines. This is one of the most crucial elements of your do it yourself search engine optimization program.
6. Make it Unique
One of the best DIY SEO tips is to make sure that all of your content is original and unique. While there are sites that offer free articles and web content, many webmasters use these articles. As such, you may find the same information, written verbatim, across several sites. Hire a writer or specialist to create unique content for your site for maximum DIY SEO success.
7. Diversify Your Content
On the Internet, content is king. Make your site rich with a variety of media that will appeal to large audiences. Create unique articles, add in a blog, post pictures and add video to your site. Optimize each one of these features with the best keywords that will attract readers. Having great content is one of the best DIY SEO tips to instantly fly to the top of search results.
8. Create a Central Theme
All of the pages on your site should center around one theme. If your site is about dog food, every piece of information on your site should relate to dogs. This is one of the easiest, yet most important tasks in your do it yourself search engine optimization plan. If you go off topic, the search engines will go off and find another site.
9. Put Some Age on Your Site
Search engines trust sites that have been around for a while. Even if you are not planning to launch your site immediately, register it with the search engines as soon as you purchase the domain. Aging your site is important to your do it yourself search engine optimization plan, so make it at the top of your list of priorities.
10. Make Your Page Available to All
Don't make the mistake of using elements in your site that are only available to some users. Not every viewer can read flash, for example. Using flash can lower your rank and sabotage your DIY SEO efforts. Make sure your site can be viewed on mobile phones as well.
You can always get more tips from SEO Moz. The provide great information. Some will be more detailed than you need at this point but it's a great resource to keep in mind. We also share a lot of their posts on our Facebook page.
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