The constant growth of the internet and social media have created an avenue for some interesting marketing techniques. Companies no longer have to create sales-y content and make direct pitches to potential customers because the internet allows you to generate and convert leads organically.
One of the best ways to get your business seen by the right people online is to create viral content, which is content that’s highly shareable. However, this is easier said than done. Here are some tips for that will help increase the chances of your content going viral.
Use Visual Elements
Social media has completely transformed the way internet users digest content. In the early days of the internet, people were more interested in reading a range of content. Nowadays, people like things short and sweet. Twitter, one of the largest social media platforms, was so successful because it was the first service to limit users to 140 characters.
To take advantage of this shorter attention span, use plenty of visual elements in your marketing campaign. Videos, images and infographics can provide a lot of information without making people read too much.
Your videos or images will also have a better chance of going viral if you sprinkle in some humor or a good surprise alongside information.
Simply throwing things against the wall and hoping they stick isn’t one of the viral marketing tips we’d recommend. Instead, you should make a solid plan for your marketing campaign—this helps you stick to a consistent message and plan content that will support that message.
If you don’t have a planned message for your marketing campaign, you can’t expect your audience to glean much from your content.
Identify Your Audience
Viral content is largely a product of knowing your audience. If your demographic is mostly males between the ages of 18-25, you won’t have much success with a marketing campaign that’s centered around the ‘80s. Similarly, you won’t have much success making a sports joke if your audience doesn’t care about sports.
Understanding your audience should be an early step in creating a viral marketing campaign.
Keep It Simple
As previously mentioned, the average internet user isn’t interested in reading 1,000 words. They want something short and snappy that gives them some kind of entertainment value with valuable information.
Keep your content simple and stick to a maximum of a few messages for your marketing campaign. This also helps make your campaign more identifiable by its message.
Don’t Force It
At the end of the day, creating viral content isn’t an easy task. Thousands of companies all over the world spend good money to go viral, and it doesn’t work for many of them. Once you’ve carefully planned and launched your viral marketing campaign, the best thing you can do is not force it.
One of the biggest benefits of viral marketing is the fact that you don’t have to “sell” directly to your audience, and attempting to force viral content can break that customer relationship. Plus, there’s nothing you can do to make non-viral content go viral.
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