A strong call to action is frequently cited as a way to improve conversion rates, but what exactly is a call to action? Today, I’d like to not only go over the definition of a call to action, but also provide you with some easy to implement tips that could improve your conversion rates.
What is a Call to Action
In its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.
Benefits of a Strong Call to Action
Most of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
Clearly, you are leaving money on the table if you have a weak call to action. Below are seven of the top tips you can implement to encourage your site visitors to take that all important call to action.
- Improved conversion rates
- Longer average visit times
- More pages viewed per visit
There’s been a lot of press the past few days about the Heartbleed bug. Some have called it the worst breach of security in internet history. Exaggeration? Perhaps. Perhaps not. But if your run an ecommerce shop your customers may have questions regarding their security and it’s best to have answers prepared in advance. So let’s take a look at the facts and determine what the Heartbleed bug actually does and how it impacts you or your business.
To understand the bug you have to understand a little bit about SSL. SSL stands for Secure Socket Layer and it’s a protocol supposed to provide a private, encrypted communication between your computer and the server you are communicating with. When SSL is enabled you normally see the closed padlock icon next to your address bar in your browser. Just about every financial transaction today uses SSL, as well as most sites that handle sensitive personal information.
Today, a website is no longer solely viewed on a desktop computer or laptop. Many users view websites through their mobile devices such as tablets and smartphones. Thus, it is important for website owners to build their site for all types of devices. This approach is called responsive website design.
Responsive website design makes a website viewable on all mobile devices. This is done by using CSS to make the site flexible to accommodate any size screen for displaying content.
ACU Web is proud to introduce the new Spanish tile and stone website for the Exquisite Ceramics.
Exquisite Ceramics assists American architects and interior designers by supplying the finest Spanish tile and stone products, imported from Spain. Reclaimed Spanish tile, custom shaped and sized terracotta tiles and hand-painted tiles are available as well as samples.
All of their materials, whether reclaimed or new, have been produced using hand techniques that have remained unchanged for centuries and have caused little or no environmental damage to the planet.
Business has transformed over the last few decades to become an ever-changing, volatile beast. While traditional advertising methods such as newspaper, television, and radio ads have been the accepted norm for years, the Internet is changing all of that.
Between blogs, social networking, and online videos, businesses small and large are quickly realizing that Internet marketing is more cost-effective and powerful than anything the world of advertising has ever seen. Well-written sales copy can translate into millions of dollars in sales, viral videos can create buzz for nearly any online company, and social networking can be more effective than a thirty second radio ad. This is the new era of marketing.