For many business owners, their websites mean everything. These platforms are where they’re experiencing the greatest amount of interaction with their prospects and loyal customers. They’re also where business owners are experiencing the greatest amount of sales. Best of all, having solid online platforms for connecting with, converting, and meeting the needs of consumers has allowed countless companies to cut their overhead costs, simplify their supply chains, and improve their bottom lines. Whether you’re building a first site for a brand new company, or need to revamp a platform that your company is already using, following are four, critical steps in building a successful business website.
Start By Establishing A Brand Strategy
Developing a solid brand strategy for your website is essential. This will give you the ability to consciously shape how consumers view your brand, and how they’ll emotionally connect with it. You want your digital store to have the same impact on visitors as brick and mortar business location might. For instance, you might go out of your way to create a relaxed, seamless and incredibly comfortable shopping experience if your goal is to gently coax people into making big ticket purchase. If the primary characteristics of your brand will be competitive pricing and great value, then your website could be more tailored towards inciting a bit of consumer urgency. The characteristics that you wish to portray will play a role in determining the color scheme, font choices, decorative elements, content, and overall layout of your company website.
Choose The Right Domain Name For Your Business Before
Choosing A Brand Name
Many companies make the mistake of choosing brand names before they’ve taken the opportunity to see what domain names are available at their targeted price points. You want your domain name and brand name to have a clear relation to one another. Choosing a specific brand name and then having people key in a totally unrelated URL is confusing. A brand name that’s found directly in your URL, or that’s otherwise tied to your brand gives people far less to remember. Best of all, if people know the name of your brand, then they’ll know exactly where to find you online. When you get ready to reserve domain name options, be sure to look for selections that are short, easy to spell, and easy to remember.
Take Part In Choosing Your Hosting Services
Unless your company is a big enough operation for justifying the costs of having a full-time, in-house IT person on board, it’s always a good idea to outsource some or all of your web design and web development needs. It’s additionally important to remember that both of these efforts entail a number of highly specialized tasks and thus, you’ll generally get the greatest amount of needs-specific skills when working with a seasoned, web design firm. What you shouldn’t do, however, is let your provider choose your hosting services for you, until you’ve had the opportunity to review the available options. Ultra-rapid loading speeds, proper coding throughout, and very limited downtime are all things that will determine how well your website ranks with search engines, and how long site visitors are willing to spend on your pages.
Invest In Quality Website Design
All companies should know that coding errors made at the outset of these projects can be significantly more expensive to correct than the costs of hiring professional web design services in the first place. Web design professionals can make sure that your pages are coded properly, and that these can be accessed, used, and seen clearly on all hand-held devices. Full-service web design companies can even assist you in establishing affordable and goals-specific plans for the necessary SEO and PPC marketing campaigns.
Getting each of these things right from the beginning will allow you establish a platform that people can easily find and that they’ll love visiting. Proper planning ahead of these efforts will also allow you to minimize your overall website design, web management, and online marketing costs. Best of all, your business can recognize the resulting savings over both the short and the long-term.
If you are looking for more new patients you must read this.
I’ve been building and managing dental websites and marketing campaigns for over a decade now and I’m still surprised to see how many of the fundamentals most dental practices are missing when it comes to marketing online. With just a few simple changes, your dental practice will see a noticeable jump in leads and patients.
I’ve created this post to help out by listing the 5 critical things any dentist or office manager should make sure is done for their practice. Doing these things will help ensure that you receive the type and quantity of new leads you are looking for. If you don’t have the time or interest in taking care of these things yourself then let me know and I’ll be happy to help.
We can also provide a report card, for free, showing how your dental practice is doing online.
Here are the 5 Things To Check Right Now For Your Dental Practice’s Web Marketing
There are so many websites online that creating one your audience loves may seem like an impossible task. That’s especially true if you want the content to have an educational slant and be targeted towards a specific audience. Fortunately, it’s not difficult to build and maintain a website that’s engaging and helps people learn new things.
It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.
A strong call to action is frequently cited as a way to improve conversion rates, but what exactly is a call to action? Today, I’d like to not only go over the definition of a call to action, but also provide you with some easy to implement tips that could improve your conversion rates.
What is a Call to Action
In its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.
Benefits of a Strong Call to Action
Most of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
Clearly, you are leaving money on the table if you have a weak call to action. Below are seven of the top tips you can implement to encourage your site visitors to take that all important call to action.
- Improved conversion rates
- Longer average visit times
- More pages viewed per visit
Are you thinking about getting or starting a website?
If so, then the 10 steps discussed in this post will guide you through essential steps to figure out and do in order to make sure your project is a success. 95% of the projects we aren’t able to complete here at ACU Web are because the client wasn’t prepared to have us build their site for them.
Most of the time this is because they haven’t thought out their goals and have not created, or even thought through, the content and message that will drive those goals. We end up working backwards because we end up creating a design and then they try to come up with content to fill the pages and areas on the pages when it should be the other way around.
You need to know what you are trying to accomplish, what message and content will get you there and then decide how to package it and make it pretty. You can only accomplish this if you approach starting your website in an organized and planned way.
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Here are the 10 Essential Steps For Starting A Website;
In this video we give you 7 Tips on Best Home Page Design Practices.
Making a first impression is an invaluable part of website building, and, as a result, your homepage is extremely crucial. The audience believes that what they see on the homepage is what they get throughout, so it must be spotless. Upon visiting a site for the first time, a person will simply click away if he or she does not like the homepage. It’s true that people still judge based on appearances, so you need to have the best home page design!
Making a first impression is an invaluable part of website building, and, as a result, your homepage is extremely crucial. Recently we launched a brand new homepage design because we know how important it is to catch the audience’s attention immediately. The audience believes that what they see on the homepage is what they get throughout, so it must be spotless. Upon visiting a site for the first time, a person will simply click away if he or she does not like the homepage. It’s true that people still judge based on appearances, so you need to have the best home page design!
How exactly does one go from taking his or her homepage from humbug and boring to dazzling and brilliant? Of course, it needs to look nice, but it also has to work properly.
Today, a website is no longer solely viewed on a desktop computer or laptop. Many users view websites through their mobile devices such as tablets and smartphones. Thus, it is important for website owners to build their site for all types of devices. This approach is called responsive website design.
Responsive website design makes a website viewable on all mobile devices. This is done by using CSS to make the site flexible to accommodate any size screen for displaying content.