In today’s uncertain economy, maintaining a high conversion rate on your website has taken on a far greater importance. Below are the top 5 reasons why you should focus on this essential web marketing tactic.
When you hire a web design firm or a webmaster, they’ll often offer to host your website for you. They may even strongly recommend that you let them host your website. The cost is often a little more than you would pay with another hosting company, but the benefits seem worth the additional investment. You can simply email your designer or webmaster when your site needs updating or you have a problem. Not having to deal with the hosting yourself seems like a really good deal.
It’s not, for three reasons. You give up all control over your website, you may not, in fact probably will not, get the support you expect, and you may be left behind when website technology improves.
Here are the 3 reasons to avoid your webmaster hosting your site;
1. You Give Up All Control over Your Website
2. You May Not Get the Support You Expect
3. You May Be Left behind When Website Technology Improves
In this post I try to provide 3 easy yet critical rules to apply when deciding whether you’ve made the right choice in who will make your website. They are relevant to anyone who does business Online or with computers. A business today has no way to avoid it, many are mandated federally to do it. They must be built around an IT infrastructure where that business’, clients’ and internal records’ are digitally stored and protected. They are also relevant to anyone marketing online or looking to build a website.. I intend to keep them brief so that you can expand on them yourself.
We ran one of our clients videos through Tweet Per View as a test;
Everyone sometimes get a creative block, but when it comes to what colors to use for your designs.
Adobe has a free product called Kuler that will help you with coming up with sets of compatible colors.
Kuler has a standalone desktop application that is available on adobe’s website. It also has built in integration with many of the adobe CS4 and above suites. You will need an adobe account which is also free to sign up for.
Once you have your account set up you’ll be able to login to Kuler’s website and begin making your color swatches. Or you can veiw tons of swatches made by fellow kuler community members which is sometimes great for that little inspirational push that you might need. Since this is a community you will be able to share your swatches with members or you can make them private so only you can view them. A really nice feature kuler provides is the ability to upload an image and grab colors from that image. The swatches have five colors, one of them being the base color that the rest of the colors are set from the base color. The color formats are HSV, RGB, CMYK,LAB, and HEX. You can also download your color swatches as a .ase file to import them into your adobe suite that supports that file format.
What exactly is a Webmaster and how do you know if you need one for your business website?
A Webmaster is a person that promotes and maintains your website. Keeping it current and in view of the public. If you can appreciate having a go-to person that is web savvy and can answer all your website questions, than you need to have a Webmaster. A webmaster will ensure that your content stays current by adding new texts and pictures, updating product information, manage your blog and post news events. They will provide you with the appropriate resources that will promote your business in all the relevant ways. Finding your business in need of additional sites due to expansion can become nerve racking. If you have a Webmaster, you will transition into a multi-site business with ease. Their familiarity with your site, products and services will allow page creation to flow. A Webmaster can also assist you with hosting options, email and other technical services that would otherwise cost a lot of time and money if sought out individually.
A Webmaster provides all the services that a development company offers, but does so in a more personal and long term basis. The main offerings a Webmaster provides is maintenance to your sites pictures, product pricing, data and other offerings, they also offer many other valuable site related services. These services will boost your sites visibility and value.
Webmasters are knowledgeable in many programming languages. These include, but are not limited to, PHP, Java and ASP. Webmasters take care of all the technicalities related to website construction. Once constructed, they will handle access, order fulfillment for e-commerce sites, content management, advertising and search engine optimization. They can also manage site navigational tools, accessibility requirements and coordination of user information.
A good Webmaster will know when it is time to increase your websites offerings. If search engine rankings are low, or a new product or service could boost the sites rankings, they will inform you of what needs to be done. As your site grows your Webmaster will be a crucial part of that successful expansion.
A website that does not have traffic is useless. Products do not sell themselves. Webmasters know how to drive visitors to your site and it is part of their job to perform this function. While there are many ways to drive traffic, the best way is through search engine optimization (SEO). SEO incorporates the use of key internet marketing strategies to boost your search engine ratings and in return create a high visibility ratio for your site. This increased visibility translates into higher sales and more site recognition. This valuable service makes the use of a Webmaster a pro-active choice for businesses wishing to thrive in the internet marketplace.
To stay competitive in the ever changing internet market serious site owners need to invest into a Webmaster. This personalized service will ensure that your site remains current and profitable.
