If done properly, a Pay Per Click (PPC) campaign can be a great marketing channel for many businesses.
Like most options in business, as long as the ROI (Return On Investment) is there, it’s a good solution for getting your brand in front of potential customers and generating new business.
However, it can be a challenge for companies that don’t have expensive services or high margin products because of the ROI.
When is the last time you used a phone book, other than to prop open a door or lift your child in his/her booster seat?
Local listing optimization (LLO) is the practice of bringing in the new and trashing the old. By using various strategies, you can boost your business’ online local listing and increase sales.
Did you know, 59% of consumers use Google every month to locate a trusted local business? If you’re not using local listing optimization, your business is going to lose out to the competition.
With the proliferation of smartphones, tablets and now phablets, local search is so much more vital to the success of your business. With the soaring popularity of these devices, consumers now have the convenience of performing searches on the fly. This new wave of freedom puts relevant information into the consumer’s hands based on their exact location.
By utilizing local listing optimization, you ensure your business will appear high on search engine result pages (SERP’s) and turn these seekers into buyers.
A first page natural search listing is the holy grail of internet marketing. Search Engine Optimization services can equal huge amounts of site traffic, which lead to more business. Finding the right keywords that send people to your page is paramount. Once you rank for a keyword term, you’ll most likely stay there for years.
We have a client that has been on the first page with 5 keywords for the last 6 years. We haven’t actively worked on ranking him for those terms in 2-3 years and they still drive a good percentage of his site traffic.
Traffic feeds traffic and your online presence keeps benefiting.
Voila! It doesn’t take magic, but it does a good deal of work, creativity, and the right content.
If you’ve been involved in any way with a Pay Per Click (PPC) campaign, you are doubtedlessly familiar with its major concepts, including keywords, the text used in your ad and of course, the landing page. Although getting any of these three just right can result in succesful results, it is only when you optimize all three, for each other, that you can experience truly impressive improvements in your conversion rates as well as your cost per conversion.
The future of internet marketing in the coming year seems to point toward more automation with continued expansion and growth. We can see how social media will be playing a larger role for web marketers as well as the utilization of more email and mobile marketing strategies.
While you will always be able to catch up you might miss out on the bright beginnings of what promises to be businesses home of the future. There are a number of areas where you can focus your marketing efforts that will put you a step ahead of most players in the game.
The release of the Panda Google algorithm update back in February of 2011 had dramatic impacts on a large number of websites. The purpose of the update was to change how links, website content, and general Google SEO updates were perceived by the search engine.
The biggest impact of a Google algorithm update is a drop in Google page rank. The page rank is how a site ranks for a search result. Search engines, such as Google, are moving to results that are oriented towards organic search results. If a website is not properly optimized for the Google SEO updates, then it will not appear near the top of a search engine result page.
Google page rank is important for a business that needs to generate leads and customers. If a website is not up-to-date with the SEO requirements of Google, then it will be negatively impacted by the present and future Google algorithm update changes. The Panda 3.6 update that was released back in April of 2012 saw a shift in the ranking results of various websites. One main focus of the update was the importance that was put on web page content and linking.
Getting the most eyes to view your website is essential to the success of your company. There are billions of web pages on the Internet, many competing with your business for your ideal customer. Set your business apart by catapulting your web site to the top of the search engine results with do it yourself search engine optimization.
What is Search Engine Optimization (SEO)?
To put it simply, search engine optimization, or SEO, is the science of ranking high on search engine results. There are many companies that perform SEO services, and these companies use simple techniques to get the most visibility for your company. You too can use the tips that the pros use to get your page to the top of the search engine results. Creating an effective do it yourself search engine optimization strategy is easier than you think.
How can you make SEO work for you?
Applying the following 10 tips carefully and diligently will give you the foundation you need to improve your sites rank on search engines such as Google. (If you’d like to know how your site ranks on Google for keywords important to your business click here.)
1. Write Great Content
2. Update Frequently
3. Pick Good Keywords
4. Be the Master of Your Domain
5. Get Inbound Links
6. Make it Unique
7. Diversify Your Content
8. Create a Central Theme
9. Put Some Age on Your Site
10. Make Your Page Available to All
In today’s struggling economy, business owners are looking for ways to trim the fat out of their budgets. Many decide to scale back on online marketing expenditures by using cheap SEO services. While it may seem like a reasonable idea on the surface, the reality is that this type of poor quality marketing will fail.
Cheap SEO results in no sales. An old adage says, “If you can’t do it well, then don’t do it at all.” This is certainly true of your online presence. Why go through the effort at all if you are just going to be relegated to internet purgatory? You would be better off investing in traditional print advertising.
Effective Search Engine Optimization doesn’t just magically happen. It is the result of many hours of hard work. Creating a functional website, adding quality content and building links takes time. It requires an understanding of how search engine algorithms work and which marketing platforms will deliver traffic. All of these things cost money.
Being a successful blogger involves grasping different aspects of this new medium. The approach taken differs from one blog to the next and is based on a theme, writing style and purpose.
You want content that is unique from the millions of other blogs writing about the same topic. Knowing how to blog entails writing content that is engaging and compelling to a target audience.
If practice makes perfect, developing your writing muscle can lead to positive results in the blogosphere. Below are five blog writing tips to help you in this endeavor.
1. Plan Your Blog Posts
2. Engage the Reader with Examples or Exercises
3. Edit the Blog Post
4. Make the Blog Post Reader Friendly
5. Provoke the Reader to Action
LinkedIn is one of the most powerful and versatile tool for social marketing. This service is especially useful for online networking with other professionals. There are five easy tools built into LinkedIn that makes marketing and connecting with others much easier. Try out these features to boost your LinkedIn marketing efforts immediately.
