It’s getting harder to ignore a poor online business reputation. While some business owners may have an easy time shrugging off negative online reviews written by unhappy customers, one inescapable and potentially business-killing fact is clear. Consumers everywhere in increasing numbers are reading and relying upon reviews before they make a purchase decision, and the majority trust those reviews as much as personal recommendations.
What is Yelp?
Founded in 2004, Yelp was created to help people connect with great local businesses. Currently, with over 100 million visitors using Yelp each month, and over 42 million local reviews, Yelp is quickly becoming a staple in the search for great business, finding events, lists and socializing with other Yelpers.
Are you thinking about getting or starting a website?
If so, then the 10 steps discussed in this post will guide you through essential steps to figure out and do in order to make sure your project is a success. 95% of the projects we aren’t able to complete here at ACU Web are because the client wasn’t prepared to have us build their site for them.
Most of the time this is because they haven’t thought out their goals and have not created, or even thought through, the content and message that will drive those goals. We end up working backwards because we end up creating a design and then they try to come up with content to fill the pages and areas on the pages when it should be the other way around.
You need to know what you are trying to accomplish, what message and content will get you there and then decide how to package it and make it pretty. You can only accomplish this if you approach starting your website in an organized and planned way.
Here are the 10 Essential Steps For Starting A Website;
SEO is constantly evolving as search engines like Google continuously attempt to improve the quality of the search results they provide. What does this mean for you? It means the keyword-stuffing, system-gaming strategies you may have been using to get traffic will no longer be effective. In fact, you may be penalized for using such tactics, pushing your web pages even further down the search result list.
Don’t despair. You can still use SEO to improve your search engine rankings; just make sure to be mindful of the new rules and penalties. In addition to choosing an SEO company that stays up to speed on search engine changes and updates, the following DIY SEO tips will help you ensure top rankings.
Getting subscribers to your blog is essential – especially if you’re looking to monetize from it. However, many people out there do not particularly know what they should do to aggregate these readers, always trying to figure out how to get subscribers to your newsletter? While it’s something that does take a certain amount of work and creativity, there are some tried and true methods that have been outrageously effective for the people who chose to employ them.
In this video we give you 7 Tips on Best Home Page Design Practices.
Making a first impression is an invaluable part of website building, and, as a result, your homepage is extremely crucial. The audience believes that what they see on the homepage is what they get throughout, so it must be spotless. Upon visiting a site for the first time, a person will simply click away if he or she does not like the homepage. It’s true that people still judge based on appearances, so you need to have the best home page design!
The biggest challenge to any business with an online social marketing presence is in providing content. Is your contest fresh and fluid? Is it relevant? Does it engage the audience? What sort of “hook” can you utilize to keep “eyeballs on the page”? Here are 40 social media marketing ideas to establish a strong digital presence.
If you run a business, it is important to market it over the Internet. One effective way you can do that is to feature your own web site. Another is to take advantage of search engine advertising. The first reason why search engine advertising is valuable is that it is very fast and agile. The second is that search engine advertising is a cost-effective way to get the word out about your company. Although this method has proven to be effective, it is not the only way you should advertise.
An additional way to advertise you should consider involves search retargeting, a unique advertising method. The component that makes search retargeting more valuable than search engine advertising is its web site visitor tracking capability. It is essential to keep track of what your visitors do on your web site and how long they stay on it so that you have a good shot at bringing them back.