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Hey, Facebook – Free Ivan Misner!

This weekend I was fortunate enough to get an opportunity to help Ivan Misner, the founder of BNI, personally. I was CC’d on an email looking for anyone that could help connect him with someone at Facebook because his personal account had been frozen and he was impersonating Ivan Misner. Crazy right? I thought I had a connection that could help but that didn’t pan out. However I did have an idea. Here is what I sent Ivan on a whim;

If we can’t get access to the account through normal channels today, I suggest turning this into a social media exposure opportunity. We can create “Free Misner‘s Account” images and get all of BNI to share them on Facebook. I think it would lead to the account being released, create additional exposure for BNI, and generate possible media interest.

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Tired of Yelp filtering your reviews?

Yelp Filtering Reviews

So are we… so we did a little homework and created this post to help you stop the madness!

One of the greatest issues that small business have with Yelp it its review filter. Business owners complain that while good reviews are filtered out; bad reviews always pass the review filter. While this is an increasing problem, Yelp is still one of the best websites to give consumers relevant reviews.

The Yelp filter is a catch 22 of sorts. It limits a small businesses ability to convert a customer’s enjoyable experience into a positive review. It also allows their competition to create fake reviews and allows one person’s bad experience to carry a lot of weight. Here are a few tips to help gain positive Yelp reviewers.

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Improve Conversions by Adding these Simple Components to Your E-commerce Site

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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How a PPC Campaign Can Help Improve Your SEO Efforts

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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Seven Call to Action Tips to Radically Improve Your Conversion Rate

seven call-to-action tips to help website conversionA strong call to action is frequently cited as a way to improve conversion rates, but what exactly is a call to action? Today, I’d like to not only go over the definition of a call to action, but also provide you with some easy to implement tips that could improve your conversion rates.

What is a Call to Action

In its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.

Benefits of a Strong Call to Action

Most of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
  • Improved conversion rates
  • Longer average visit times
  • More pages viewed per visit
Clearly, you are leaving money on the table if you have a weak call to action. Below are seven of the top tips you can implement to encourage your site visitors to take that all important call to action.

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What The Heartbleed Bug Is And How It Affects Your Business

heartbleed bug

There’s been a lot of press the past few days about the Heartbleed bug. Some have called it the worst breach of security in internet history. Exaggeration? Perhaps. Perhaps not. But if your run an ecommerce shop your customers may have questions regarding their security and it’s best to have answers prepared in advance. So let’s take a look at the facts and determine what the Heartbleed bug actually does and how it impacts you or your business.

To understand the bug you have to understand a little bit about SSL. SSL stands for Secure Socket Layer and it’s a protocol supposed to provide a private, encrypted communication between your computer and the server you are communicating with. When SSL is enabled you normally see the closed padlock icon next to your address bar in your browser. Just about every financial transaction today uses SSL, as well as most sites that handle sensitive personal information.

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Negative Online Reviews About Your Business Are Costing You Money

Quick Online Reviews StatsIt’s getting harder to ignore a poor online business reputation. While some business owners may have an easy time shrugging off negative online reviews written by unhappy customers, one inescapable and potentially business-killing fact is clear. Consumers everywhere in increasing numbers are reading and relying upon reviews before they make a purchase decision, and the majority trust those reviews as much as personal recommendations.

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One link on the first page of Google? Nope, how about three!!

Are you trying to get your business to show up at least once on the first page of Google? We can help! Our client – adhp.com (video of client talking about his success) – has three listings on the first page of Google when people search for dental implants in Long Beach. Not too shabby! And that’s just one example of what we can do. Get your free website SEO & keyword rank report athttp://timetorank.com/

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How to Use Yelp – 10 Tips to Grow Your Business

What is Yelp?

How To Use YelpFounded in 2004, Yelp was created to help people connect with great local businesses. Currently, with over 100 million visitors using Yelp each month, and over 42 million local reviews, Yelp is quickly becoming a staple in the search for great business, finding events, lists and socializing with other Yelpers.

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