It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.
What is a Call to ActionIn its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.
Benefits of a Strong Call to ActionMost of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
- Improved conversion rates
- Longer average visit times
- More pages viewed per visit
There’s been a lot of press the past few days about the Heartbleed bug. Some have called it the worst breach of security in internet history. Exaggeration? Perhaps. Perhaps not. But if your run an ecommerce shop your customers may have questions regarding their security and it’s best to have answers prepared in advance. So let’s take a look at the facts and determine what the Heartbleed bug actually does and how it impacts you or your business.
To understand the bug you have to understand a little bit about SSL. SSL stands for Secure Socket Layer and it’s a protocol supposed to provide a private, encrypted communication between your computer and the server you are communicating with. When SSL is enabled you normally see the closed padlock icon next to your address bar in your browser. Just about every financial transaction today uses SSL, as well as most sites that handle sensitive personal information.
It’s getting harder to ignore a poor online business reputation. While some business owners may have an easy time shrugging off negative online reviews written by unhappy customers, one inescapable and potentially business-killing fact is clear. Consumers everywhere in increasing numbers are reading and relying upon reviews before they make a purchase decision, and the majority trust those reviews as much as personal recommendations.
What is Yelp?
Founded in 2004, Yelp was created to help people connect with great local businesses. Currently, with over 100 million visitors using Yelp each month, and over 42 million local reviews, Yelp is quickly becoming a staple in the search for great business, finding events, lists and socializing with other Yelpers.
Are you thinking about getting or starting a website?
If so, then the 10 steps discussed in this post will guide you through essential steps to figure out and do in order to make sure your project is a success. 95% of the projects we aren’t able to complete here at ACU Web are because the client wasn’t prepared to have us build their site for them.
Most of the time this is because they haven’t thought out their goals and have not created, or even thought through, the content and message that will drive those goals. We end up working backwards because we end up creating a design and then they try to come up with content to fill the pages and areas on the pages when it should be the other way around.
You need to know what you are trying to accomplish, what message and content will get you there and then decide how to package it and make it pretty. You can only accomplish this if you approach starting your website in an organized and planned way.
Here are the 10 Essential Steps For Starting A Website;
SEO is constantly evolving as search engines like Google continuously attempt to improve the quality of the search results they provide. What does this mean for you? It means the keyword-stuffing, system-gaming strategies you may have been using to get traffic will no longer be effective. In fact, you may be penalized for using such tactics, pushing your web pages even further down the search result list.
Don’t despair. You can still use SEO to improve your search engine rankings; just make sure to be mindful of the new rules and penalties. In addition to choosing an SEO company that stays up to speed on search engine changes and updates, the following DIY SEO tips will help you ensure top rankings.
Getting subscribers to your blog is essential – especially if you’re looking to monetize from it. However, many people out there do not particularly know what they should do to aggregate these readers, always trying to figure out how to get subscribers to your newsletter? While it’s something that does take a certain amount of work and creativity, there are some tried and true methods that have been outrageously effective for the people who chose to employ them.