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Creating content sucks… so don’t do it!

By now we all know that Google is a content feeding hungry hippo. The more relevant and interesting content you create on your website the better. But creating a content calendar and coming up with viral worthy blog post goodness is super hard and can be frustrating.

SO DON’T DO IT! Ok, that’s not true, you still have to do it. But this post will give you an awesome tactic to lighten the load while growing your likes and followers. What is this epic tactic? It’s simple and well known, but something I bet you aren’t taking advantage of. It’s…. drum roll please… (click read more, it’s not going to just pop up on it’s own. lol)

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WP Content Lightbox Tutorial – Adding Youtube Videos

wp content lightbox tutorial

Hello everyone! Today we have a simple 9 step tutorial on how to add a video lightbox gallery from Youtube to your Word Press page using a pluggin called WP Video Lightbox. This tutorial is actually for one of our awesome clients, Aleph Group Inc. Their company creates amazing custom vehicles, mobile, portable and semi-permanent solutions for the medical industry, humanitarian organizations, government and law enforcement agencies.

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Pulling Data from Tables for Search Results: Google’s “Structured Snippets”

You should be asking yourself, “What’s in my table?” Why? Because Google reads it! The all powerful, all knowing Google has introduced something called, “Structured Snippets” which is a feature that will incorporate the data from your tables into search results.

This means if you have a clothing line (OverwatchApparel.com) and have tables that list sizes and measurements, Google will be able to pull that data accurately from that table and display them neatly when someone searches for you.

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Hey, Facebook – Free Ivan Misner!

This weekend I was fortunate enough to get an opportunity to help Ivan Misner, the founder of BNI, personally. I was CC’d on an email looking for anyone that could help connect him with someone at Facebook because his personal account had been frozen and he was impersonating Ivan Misner. Crazy right? I thought I had a connection that could help but that didn’t pan out. However I did have an idea. Here is what I sent Ivan on a whim;

If we can’t get access to the account through normal channels today, I suggest turning this into a social media exposure opportunity. We can create “Free Misner‘s Account” images and get all of BNI to share them on Facebook. I think it would lead to the account being released, create additional exposure for BNI, and generate possible media interest.

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Tired of Yelp filtering your reviews?

Yelp Filtering Reviews

So are we… so we did a little homework and created this post to help you stop the madness!

One of the greatest issues that small business have with Yelp it its review filter. Business owners complain that while good reviews are filtered out; bad reviews always pass the review filter. While this is an increasing problem, Yelp is still one of the best websites to give consumers relevant reviews.

The Yelp filter is a catch 22 of sorts. It limits a small businesses ability to convert a customer’s enjoyable experience into a positive review. It also allows their competition to create fake reviews and allows one person’s bad experience to carry a lot of weight. Here are a few tips to help gain positive Yelp reviewers.

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Improve Conversions by Adding these Simple Components to Your E-commerce Site

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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How a PPC Campaign Can Help Improve Your SEO Efforts

trust seals

It is almost universally accepted that trust is a critical component of the e-commerce conversion process. Yes, you definitely need a professional site, unique content and a compelling product or service, but trust is a necessity to generate conversions. Luckily, there is a very simple way to improve confidence in your e-commerce site; add trust seals. Simply by adding trust seals to your site’s pages, you will be sending visitors a positive message regarding the security and transparency of your e-commerce site.

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Seven Call to Action Tips to Radically Improve Your Conversion Rate

seven call-to-action tips to help website conversionA strong call to action is frequently cited as a way to improve conversion rates, but what exactly is a call to action? Today, I’d like to not only go over the definition of a call to action, but also provide you with some easy to implement tips that could improve your conversion rates.

What is a Call to Action

In its simplest form, a call to action is an action you want a site visitor to take. It could be the purchase of a product or service, filling out a form or downloading a white paper. On an ecommerce site the call to action is usually and Add to Cart button placed somewhere on the product page. However, since not all pages are product pages a sales funnel design should be implemented to eventually lead a visitor to a product page.

Benefits of a Strong Call to Action

Most of the hype regarding the importance of having a strong call to action is actually correct. Several studies using A/B testing confirm the effectiveness of a strong call to action, including:
  • Improved conversion rates
  • Longer average visit times
  • More pages viewed per visit
Clearly, you are leaving money on the table if you have a weak call to action. Below are seven of the top tips you can implement to encourage your site visitors to take that all important call to action.

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