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Tom here at the office shared a conversation on LinkedIn with me where the whole purpose was to share your Facebook fan page and get likes in exchange for likes. To a small business owner trying to up the likes on their page this may not seem like a bad idea, it may even seems like a great one. However though it may work right now it’s something Facebook will have to address if Likes are to have any long term value. How can you trust Likes as an indicator of value when you know they are so easily manipulated. There were over 5,000 posts in this conversation and one person mentioned getting over 200 Likes for exchange. Even if this person had 1,000 likes 20% would be BS Likes, move likely this person now has 300 Likes, 200 of which are BS. How will Facebook will the impact this will have on the quality and value of its Like feature?

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One major part of any successful inbound marketing campaign is the use of blogs and social media. Following are 6 ways that these online tools can help your business to grow.

1. Easy to Employ
Your Twitter account, Facebook page and LinkedIn account can all be launched right now and you can build an interesting and informative blog in a matter of days.

2. Cost-Effective
Little to no money is required to start blogging and using social media marketing platforms. In fact, these are some of the most low-cost methods that businesses can use to reach their targeted audiences.

3. Immediate Interaction
You can get immediate feedback from your market through both social media marketing and blogs. Our blog provides us with a variety of feedback through the comments that people leave. Other social media marketing platforms that we use such as LinkedIn and Facebook enable consumers to leave reviews and comments for us as well.

4. It’s All In The Search Engines
Surveys have shown that more than 90% of consumers use search engines in the initial stages of the purchasing process. Using social media and blogs ensures that prospective customers will be able to find your site when searching.

5. Inbound Marketing
If you happen to be one of our blog readers, then you are well aware of how much we approve of inbound marketing at ACU Web. Outbound marketing is essentially direct mail, telemarketing and impersonal email blasts (far different from the nurturing nature of this email), print and TV ads. In essence, outbound marketing is basically everything that the average consumer tends to block out. The best tools for inbound marketing are blogs and social media.

6. All The Benefits Of Being The First To Move In Social Media Marketing
There are definite benefits to being the first to move when using social media marketing and blogs as part of your inbound marketing strategies. Being the first to jump into the conversation will enable you to beat your competitors to the punch. Late movers find themselves constantly waging an uphill battle to become a leader in these web-based discussions. Claim the benefits of being the first to move by getting started now.

In what ways are you using social media to market your business now? Discover how to devise an effective inbound marketing strategy that incorporates blogging, social media, marketing analytics and lead conversion. Receive a free ACU Web Inbound Marketing Assessment.