Suppose you’re about to launch a website for your small business, promotion or new product. You’ve spent some time networking with industry influencers, chosen some important keywords, and prepared a press release to be sent out tomorrow. Suppose you’ve spent almost all of your capital on this product, and you only have a few hundred dollars to move forward with for small business advertising.
What’s the most cost effective way to use that money? In all likelihood, it will be some combination of the five small business advertising ideas discussed later on in the article. But before we discuss the ideas, let’s talk strategy.
1. Niche Advertising
2. Local Listings - i.e. Google, Yahoo & Bing Maps
3. Pay-Per-Click – i.e. Google Adwords
4. Facebook
5. Social Bookmarking – i.e. StumbleUpon & Reddit
When you hire a web design firm or a webmaster, they’ll often offer to host your website for you. They may even strongly recommend that you let them host your website. The cost is often a little more than you would pay with another hosting company, but the benefits seem worth the additional investment. You can simply email your designer or webmaster when your site needs updating or you have a problem. Not having to deal with the hosting yourself seems like a really good deal.
Think about how many emails you receive on a daily basis and how many email accounts you have. Now, think about how many messages you do not bother to open to see what is inside them. The typical email user will leave many emails unopened, never entirely sure of what was inside. If you are marketing through emails, this should concern you. Without the right email marketing tips, these are your emails being left unopened. What email marketing tips will stand out and be that unknown email that gets opened?
LinkedIn is the premier professional networking website with more than 100 million users. The main goal of LinkedIn is to connect professionals. It is a great resource for locating former colleagues and classmates, or finding clients or a new job. Using the six LinkedIn marketing methods below expands your professional life.
