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4 Critical Steps In Building A Successful Business Website

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Austin Coulson

Web Design and Internet Marketing have been passions of Austin’s for many years. While starting out by creating websites for himself, Austin ascertained many of the fundamentals and theory that constitute professional website development. Through networking and word-of-mouth, Austin soon began building and marketing websites for many different businesses and industries.

4 Critical Steps In Building A Successful Business Website

For many business owners, their websites mean everything. These platforms are where they’re experiencing the greatest amount of interaction with their prospects and loyal customers. They’re also where business owners are experiencing the greatest amount of sales. Best of all, having solid online platforms for connecting with, converting, and meeting the needs of consumers has allowed countless companies to cut their overhead costs, simplify their supply chains, and improve their bottom lines. Whether you’re building a first site for a brand new company, or need to revamp a platform that your company is already using, following are four, critical steps in building a successful business website.

Start By Establishing A Brand Strategy

Developing a solid brand strategy for your website is essential. This will give you the ability to consciously shape how consumers view your brand, and how they’ll emotionally connect with it. You want your digital store to have the same impact on visitors as brick and mortar business location might. For instance, you might go out of your way to create a relaxed, seamless and incredibly comfortable shopping experience if your goal is to gently coax people into making big ticket purchase. If the primary characteristics of your brand will be competitive pricing and great value, then your website could be more tailored towards inciting a bit of consumer urgency. The characteristics that you wish to portray will play a role in determining the color scheme, font choices, decorative elements, content, and overall layout of your company website.

Choose The Right Domain Name For Your Business Before

Choosing A Brand Name Many companies make the mistake of choosing brand names before they’ve taken the opportunity to see what domain names are available at their targeted price points. You want your domain name and brand name to have a clear relation to one another. Choosing a specific brand name and then having people key in a totally unrelated URL is confusing. A brand name that’s found directly in your URL, or that’s otherwise tied to your brand gives people far less to remember. Best of all, if people know the name of your brand, then they’ll know exactly where to find you online. When you get ready to reserve domain name options, be sure to look for selections that are short, easy to spell, and easy to remember.

Take Part In Choosing Your Hosting Services

Unless your company is a big enough operation for justifying the costs of having a full-time, in-house IT person on board, it’s always a good idea to outsource some or all of your web design and web development needs. It’s additionally important to remember that both of these efforts entail a number of highly specialized tasks and thus, you’ll generally get the greatest amount of needs-specific skills when working with a seasoned, web design firm. What you shouldn’t do, however, is let your provider choose your hosting services for you, until you’ve had the opportunity to review the available options. Ultra-rapid loading speeds, proper coding throughout, and very limited downtime are all things that will determine how well your website ranks with search engines, and how long site visitors are willing to spend on your pages. Invest In Quality Website Design All companies should know that coding errors made at the outset of these projects can be significantly more expensive to correct than the costs of hiring professional web design services in the first place. Web design professionals can make sure that your pages are coded properly, and that these can be accessed, used, and seen clearly on all hand-held devices. Full-service web design companies can even assist you in establishing affordable and goals-specific plans for the necessary SEO and PPC marketing campaigns.

Getting each of these things right from the beginning will allow you establish a platform that people can easily find and that they’ll love visiting. Proper planning ahead of these efforts will also allow you to minimize your overall website design, web management, and online marketing costs. Best of all, your business can recognize the resulting savings over both the short and the long-term.

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5 Things To Do Right Now For Your Dental Practice’s Web Marketing

If you are looking for more new patients you must read this.


I’ve been building and managing dental websites and marketing campaigns for over a decade now and I’m still surprised to see how many of the fundamentals most dental practices are missing when it comes to marketing online. With just a few simple changes, your dental practice will see a noticeable jump in leads and patients.

I’ve created this post to help out by listing the 5 critical things any dentist or office manager should make sure is done for their practice. Doing these things will help ensure that you receive the type and quantity of new leads you are looking for. If you don’t have the time or interest in taking care of these things yourself then let me know and I’ll be happy to help.

We can also provide a report card, for free, showing how your dental practice is doing online.

5 Things To Do Right Now For Your Dental Practice's Web Marketing

Here are the 5 Things To Check Right Now For Your Dental Practice’s Web Marketing

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Get More Sales With These 5 Steps For Managing Leads

Every month we work to generate hundreds of leads for our clients. Unfortunately, lead management isn’t always at the top of their list and the leads that are generated don’t get the attention they require. To help our clients, we’ve created a lead management system that increases their closing rates and gets more of their leads to become customers.

Here are 5 Steps To Help Improve How You Manage Your Leads To Get More Sales

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5 Reasons You Need Internet Marketing

Every business, new or old, needs to be on top of their internet marketing game if they want to compete in today’s market. More now than ever people are looking online to find, research and pick who they will buy from. So it’s critical that you show up well when they search for a product or service and that your website is ready to convert them from someone searching to someone buying.

Here are 5 Reasons You Need Internet Marketing

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10 Sure Signs It’s Time For A Website Redesign or Update

When was the last time you updated your website? How often should you?

Our clients often ask us how often they should update or redesign their website. The answer isn’t as straight forward as you might think. So to help people with this question I came up with 10 sure signs that it’s time to update your website.

Here are the 10 Sure Signs It’s Time For A Website Redesign or Website Update;

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Reasons Every Business Needs Data Analysts

Reasons Every Business Needs Data Analysts

The analysis of big data is becoming increasingly important for businesses both small and large across all industries. Whether you’re looking for ways to boost sales of your small business or you’re interested in finding a new and exciting career, consider the importance of data analysts for every company. Data is essential in helping businesses achieve the best results possible and keeping customers happy for the long haul.

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6 Ways the Education Industry Is Benefiting From Social Media

6 Ways the Education Industry Is Benefiting From Social Media

For most business owners, using social media is an essential piece of their strategy to engage with customers and promote their company inexpensively and efficiently. Likewise, in the education industry, social media has risen to become an incredibly useful tool to help educators, students, and administrators. More educational institutions are finding out how they can meet their organization’s goals through a social media strategy. Here are six ways the education industry is using social media to reach its full potential.

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Dental Website Marketing

Dental Marketing Getting Leads

Dental Marketing Tips and Ideas for Dentists

Here’s What You Need To Know To Get Your Money’s Worth.

Just imagine this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right?

Ok… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.

Dentistry is a hugely competitive field no matter what state you’re in. Cities like Los Angeles have well over 10,000 listings of dentists just on Yelp. There’s a dental office on every block and in every strip mall in every major city. That’s a lot of competition to go up against and if you’re not equipped with the right marketing tools you’re going to end up with their scraps.

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A Hassle-Free Guide to Creating a Website That’s Educational and Relevant

There are so many websites online that creating one your audience loves may seem like an impossible task. That’s especially true if you want the content to have an educational slant and be targeted towards a specific audience. Fortunately, it’s not difficult to build and maintain a website that’s engaging and helps people learn new things.

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3 Super Easy Online Marketing Tasks You Must Do When Starting A New Business

Starting A New Business Marketing OnlineAre you starting a new business? Or have you already started it and you need more customers? Marketing online is hands down the best way to get your business out there. In this post I cover 3 super easy tasks that you can do yourself that will help your business grow. Really these things are critical for any new business. So let’s get your started. Here they are;

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