Have you ever thought about what makes online shopping so great? There are a thousand reasons why shopping on the world wide web beats doing it the old fashioned way. But have you ever stopped to consider just what these reasons are? One of them should be very obvious from the start. You can use your credit card or Paypal debit card to order directly from a company website and get the items you desire delivered straight to your mailbox. This is a convenience which would not be possible without the invention of e-commerce features, such as an online shopping cart system.
If you are wondering why it is so crucial to have a web store, complete with shopping cart, on your own business website, consider this: It makes sales more quick and easy for your bank account to receive. A few clicks of the mouse enable customers to store items in their shopping cart, then retrieve them and move them to checkout. A few more clicks and the sale is yours. The whole process can take place in a matter of minutes or even mere seconds. Once you have the money, it’s yours to save or spend.
Even if a customer simply stores a couple of items in their cart and moves on to some other location on the web, this doesn’t mean you’ve lost that sale. You can send an email to that customer in order to remind them of the items that they left behind in their cart. Regardless of the reasons that they have for placing items there, you do have a significantly increased chance of ultimately making the sale. By giving them the option to store items there for a while, you’ve given them some breathing space that lets them hang on to an item until they can return to buy it.
If you really want to have your business seen as a credible member of your industry, you will need to have an official company website. Your site needs to contain all of the latest modern e-commerce features that customers used to online shopping have come to desire and deserve. This means that your site needs to possess a web store and shopping cart as a matter of course. Without these crucial features, your site won’t be seen as a professional and reliable supplier of goods. As a result, visitors will probably click off of it and go straight to your competitors to do business with.
The sooner you can put up an official company website with all of the required e-commerce tech in place, the sooner you can get down to serious business. Having a site that comes complete with all of the expected elements is the prerequisite for advertising your business on the web. Once all of the ingredients are in place, you can use this site to establish a positive public image, especially in the crucial area of customer service.
With 2017 quickly coming to an end you should already be thinking about and planning your digital marketing for 2018 and beyond. In this post I’ll share 5 powerful pieces that you want to make sure you include in your marketing plan.
For many business owners, their websites mean everything. These platforms are where they’re experiencing the greatest amount of interaction with their prospects and loyal customers. They’re also where business owners are experiencing the greatest amount of sales. Best of all, having solid online platforms for connecting with, converting, and meeting the needs of consumers has allowed countless companies to cut their overhead costs, simplify their supply chains, and improve their bottom lines. Whether you’re building a first site for a brand new company, or need to revamp a platform that your company is already using, following are four, critical steps in building a successful business website.
Start By Establishing A Brand Strategy
Developing a solid brand strategy for your website is essential. This will give you the ability to consciously shape how consumers view your brand, and how they’ll emotionally connect with it. You want your digital store to have the same impact on visitors as brick and mortar business location might. For instance, you might go out of your way to create a relaxed, seamless and incredibly comfortable shopping experience if your goal is to gently coax people into making big ticket purchase. If the primary characteristics of your brand will be competitive pricing and great value, then your website could be more tailored towards inciting a bit of consumer urgency. The characteristics that you wish to portray will play a role in determining the color scheme, font choices, decorative elements, content, and overall layout of your company website.
Choose The Right Domain Name For Your Business Before
Choosing A Brand Name Many companies make the mistake of choosing brand names before they’ve taken the opportunity to see what domain names are available at their targeted price points. You want your domain name and brand name to have a clear relation to one another. Choosing a specific brand name and then having people key in a totally unrelated URL is confusing. A brand name that’s found directly in your URL, or that’s otherwise tied to your brand gives people far less to remember. Best of all, if people know the name of your brand, then they’ll know exactly where to find you online. When you get ready to reserve domain name options, be sure to look for selections that are short, easy to spell, and easy to remember.
Take Part In Choosing Your Hosting Services
Unless your company is a big enough operation for justifying the costs of having a full-time, in-house IT person on board, it’s always a good idea to outsource some or all of your web design and web development needs. It’s additionally important to remember that both of these efforts entail a number of highly specialized tasks and thus, you’ll generally get the greatest amount of needs-specific skills when working with a seasoned, web design firm. What you shouldn’t do, however, is let your provider choose your hosting services for you, until you’ve had the opportunity to review the available options. Ultra-rapid loading speeds, proper coding throughout, and very limited downtime are all things that will determine how well your website ranks with search engines, and how long site visitors are willing to spend on your pages. Invest In Quality Website Design All companies should know that coding errors made at the outset of these projects can be significantly more expensive to correct than the costs of hiring professional web design services in the first place. Web design professionals can make sure that your pages are coded properly, and that these can be accessed, used, and seen clearly on all hand-held devices. Full-service web design companies can even assist you in establishing affordable and goals-specific plans for the necessary SEO and PPC marketing campaigns.
Getting each of these things right from the beginning will allow you establish a platform that people can easily find and that they’ll love visiting. Proper planning ahead of these efforts will also allow you to minimize your overall website design, web management, and online marketing costs. Best of all, your business can recognize the resulting savings over both the short and the long-term.
I’ve been building and managing dental websites and marketing campaigns for over a decade now and I’m still surprised to see how many of the fundamentals most dental practices are missing when it comes to marketing online. With just a few simple changes, your dental practice will see a noticeable jump in leads and patients.
I’ve created this post to help out by listing the 5 critical things any dentist or office manager should make sure is done for their practice. Doing these things will help ensure that you receive the type and quantity of new leads you are looking for. If you don’t have the time or interest in taking care of these things yourself then let me know and I’ll be happy to help.
We can also provide a report card, for free, showing how your dental practice is doing online.
Every month we work to generate hundreds of leads for our clients. Unfortunately, lead management isn’t always at the top of their list and the leads that are generated don’t get the attention they require. To help our clients, we’ve created a lead management system that increases their closing rates and gets more of their leads to become customers.
Every business, new or old, needs to be on top of their internet marketing game if they want to compete in today’s market. More now than ever people are looking online to find, research and pick who they will buy from. So it’s critical that you show up well when they search for a product or service and that your website is ready to convert them from someone searching to someone buying.
Our clients often ask us how often they should update or redesign their website. The answer isn’t as straight forward as you might think. So to help people with this question I came up with 10 sure signs that it’s time to update your website.
The analysis of big data is becoming increasingly important for businesses both small and large across all industries. Whether you’re looking for ways to boost sales of your small business or you’re interested in finding a new and exciting career, consider the importance of data analysts for every company. Data is essential in helping businesses achieve the best results possible and keeping customers happy for the long haul.
For most business owners, using social media is an essential piece of their strategy to engage with customers and promote their company inexpensively and efficiently. Likewise, in the education industry, social media has risen to become an incredibly useful tool to help educators, students, and administrators. More educational institutions are finding out how they can meet their organization’s goals through a social media strategy. Here are six ways the education industry is using social media to reach its full potential.