Online retail sales are estimated to grow to $327 billion in 2016. Steady ecommerce growth has created new revenue stream opportunities for firms that invest in building their online presence. However, problems still exist across the board and especially for smaller firms, by competition from companies that spend more to create more appealing online marketing campaigns and have smoother sales and shipping operations.
Customer satisfaction surveys list several areas where online companies could make meaningful improvements. This article explores 5 ecommerce areas where opportunity for improvement could drive higher sales and satisfaction.