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Pay Per Click – Pros & Cons

Archive for April, 2013

Pay Per Click – Pros & Cons

Pay-Per-Click PPC

If done properly, a Pay Per Click (PPC) campaign can be a great marketing channel for many businesses.

Like most options in business, as long as the ROI (Return On Investment) is there, it’s a good solution for getting your brand in front of potential customers and generating new business.

However, it can be a challenge for companies that don’t have expensive services or high margin products because of the ROI.

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Local Listing Optimization – Pros & Cons

Local Listing Optimization

When is the last time you used a phone book, other than to prop open a door or lift your child in his/her booster seat?

Local listing optimization (LLO) is the practice of bringing in the new and trashing the old. By using various strategies, you can boost your business’ online local listing and increase sales.

Did you know, 59% of consumers use Google every month to locate a trusted local business? If you’re not using local listing optimization, your business is going to lose out to the competition.

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Search Engine Optimization – Pros & Cons

Search Engine Optimization

A first page natural search listing is the holy grail of internet marketing. Search Engine Optimization services can equal huge amounts of site traffic, which lead to more business. Finding the right keywords that send people to your page is paramount. Once you rank for a keyword term, you’ll most likely stay there for years.

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