In today’s struggling economy, business owners are looking for ways to trim the fat out of their budgets. Many decide to scale back on online marketing expenditures by using cheap SEO services. While it may seem like a reasonable idea on the surface, the reality is that this type of poor quality marketing will fail.
Cheap SEO results in no sales. An old adage says, “If you can’t do it well, then don’t do it at all.” This is certainly true of your online presence. Why go through the effort at all if you are just going to be relegated to internet purgatory? You would be better off investing in traditional print advertising.
Effective Search Engine Optimization doesn’t just magically happen. It is the result of many hours of hard work. Creating a functional website, adding quality content and building links takes time. It requires an understanding of how search engine algorithms work and which marketing platforms will deliver traffic. All of these things cost money.