When you hire a web design firm or a webmaster, they’ll often offer to host your website for you. They may even strongly recommend that you let them host your website. The cost is often a little more than you would pay with another hosting company, but the benefits seem worth the additional investment. You can simply email your designer or webmaster when your site needs updating or you have a problem. Not having to deal with the hosting yourself seems like a really good deal.
It’s not, for three reasons. You give up all control over your website, you may not, in fact probably will not, get the support you expect, and you may be left behind when website technology improves.
Think about how many emails you receive on a daily basis and how many email accounts you have. Now, think about how many messages you do not bother to open to see what is inside them. The typical email user will leave many emails unopened, never entirely sure of what was inside. If you are marketing through emails, this should concern you. Without the right email marketing tips, these are your emails being left unopened. What email marketing tips will stand out and be that unknown email that gets opened?
Starting with the New Year, try to achieve your goals of a high click-through rate in your email marketing campaign. These email marketing tips can help you get potential clients to not only open the email, but also click on what is inside.