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Social Media Monitoring – 5 Tips To Make It Easier

Archive for September, 2011

Social Media Monitoring – 5 Tips To Make It Easier

When it comes to the exciting world of Social Media Marketing, monitoring your Internet presence is incredibly important and will help you grow your company. There are a large number of business owners, as well as business marketers whom are concerned with time constraints and productivity issues.

Social Media Marketing is a booming area of the advertising industry and is also an easy and valuable approach to communicating your brand. You don’t need a whole team devoted to monitoring these advantageous platforms. With the vast availability of free tips and extremely useful tools, a single person is more than able to easily monitor their own social media presence. By utilizing the following basic five steps you’ll quickly find that it is very simple to build a strong social media marketing routine.

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How will Facebook deal with reciprocal liking?

Tom here at the office shared a conversation on LinkedIn with me where the whole purpose was to share your Facebook fan page and get likes in exchange for likes. To a small business owner trying to up the likes on their page this may not seem like a bad idea, it may even seems like a great one. However though it may work right now it’s something Facebook will have to address if Likes are to have any long term value.

How can you trust Likes as an indicator of value when you know they are so easily manipulated. There were over 5,000 posts in this conversation and one person mentioned getting over 200 Likes for exchange. Even if this person had 1,000 likes 20% would be BS Likes, move likely this person now has 300 Likes, 200 of which are BS. How will Facebook will the impact this will have on the quality and value of its Like feature?

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Video On The 3 Rules To Remember When Choosing Who Will Build Your Website

In this video I try to provide 3 easy yet critical rules to apply when deciding whether you’ve made the right choice in who will make your website. They are relevant to anyone who does business Online or with computers. A business today has no way to avoid it, many are mandated federally to do it.

They must be built around an IT infrastructure where that business’, clients’ and internal records’ are digitally stored and protected. They are also relevant to anyone marketing online or looking to build a website.. I intend to keep them brief so that you can expand on them yourself.

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The future of QR codes?

When I first discovered Quick Response codes, or QR codes, I immediately thought they were a cool way to let people quickly and easily access websites and information without having to have a web address. Many companies, such as Starbucks, are now using Quick Response codes in advertising through television commercials, as well as on their products. In fact, almost everywhere you go, Quick Response codes are popping up. Even the local newspaper and the Yellow Pages have discussed using Quick Response codes for print advertising.

After considering the popularity of Quick Response codes, as well as their ease of use, I began to consider another possible use for them that did not involve traditional business marketing; allowing people to use Quick Response codes to communicate with one another. Quick Response codes could be used to share ideas and information, and expand on the concepts of social networking. By people having the ability to have their own personal Quick Response codes that could change and be updated with new information, Quick Response codes could soon become a completely new means of communication.

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