Social media marketing is the use of Internet technologies that allow users to distribute their own content to market their businesses, expertise, and personal interests. A blog post, tweet, or YouTube video can be produced and viewed virtually by millions for free. Advertisers don’t have to pay publishers or distributors huge sums of money to embed their messages; now they can make their own interesting content that viewers will flock to.
Traditional media remains customarily one-way communication. Only a few selected responses to articles are published in future publications. Social media marketing provides an interactive component that allows both marketers and viewers instant flow of communication. Most common interactions include comments, ratings, and the ability to share on other social media and web sites. Marketers can easily connect and start dialogs with content providers or potential customers. Another plus is the unlimited amount of viewership. With traditional medias, viewership is limited to amount of publications printed. With social media marketing, the world is the limit.
Social media marketing is a great equalizer: small brands are no longer limited by a financial budget. It costs almost nothing, easy to create, and can have an enormous financial impact.